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£151.26
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Routledge Olympic Marketing - Routledge Business Strategy Book
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Description
Key Features
Routledge's Olympic Marketing book provides insights into how the Olympic Games achieved unparalleled global reach across diverse stakeholder groups.
Explores the Olympic marketing programme that drives cooperation between the IOC, International Federations, athletes, sponsors and fans.
Examines how strategic marketing initiatives generated 3.6 billion television viewers for the Beijing Games in 2008 alone.
Addresses financial security and promotion strategies essential for understanding modern Olympic operations and sports business management.
Product Specifications
- Brand
- Routledge
- Format
- hardcover
- ASIN
- 0415587867
- Domain
- Amazon UK
- Release Date
- 01 May 2012
- Listed Since
- 10 June 2011
Barcode
No barcode data available
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