£141.05

Routledge Olympic Marketing - Sports Management Book

Name: Routledge Olympic Marketing - Sports Management Book
Brand: Routledge
Price: 131.87 GBP
Availability: InStock

Call Centre Management

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Most common price: £140 (74 days, 82.2%)

Price range: £132 - £141

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Description

Explore the massive scale of the world's most significant sports event with Olympic Marketing by Routledge. This book examines how the Olympic Games have evolved into a global phenomenon with an unmatched reach across the planet. With billions of viewers tuning in to watch the games, understanding the mechanics behind this success is essential for anyone interested in large-scale event management. Learn how the Olympic marketing programme serves as a primary driver for the modern movement. The text looks at how marketing acts as a catalyst for cooperation between a wide variety of stakeholders, including the International Olympic Committee (IOC), International Federations, athletes, sponsors, and fans. By analyzing these connections, the book provides insight into how promotion and financial security are achieved on a global stage. This is a valuable resource for students and professionals studying the business and management aspects of international sports organizations.

Key Features

Analyze the global reach of the Olympic Games and their impact on a worldwide audience of billions.

Examine the role of the Olympic marketing programme in driving promotion and financial security.

Understand the relationships between key stakeholders such as the IOC, International Federations, and sponsors.

Study the evolution of the modern Olympics through the lens of marketing and cooperation.

Gain insights into the diverse constituency of fans and athletes that make up the Olympic community.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 0415587867
Category: Books > Subjects > Business, Finance & Law > Management > Call Centre Management
Domain: Amazon UK
Release Date: 01 May 2012
Listed Since: 10 June 2011

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Routledge Olympic Marketing - Sports Management Book

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