£145.30

Routledge Olympic Television: Broadcasting the Biggest Show

Name: Routledge Olympic Television: Broadcasting the Biggest Show
Brand: Routledge
Price: 144.59 GBP
Availability: InStock

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Description

Explore how the Olympic Games have transformed through the lens of media. As the scale of this global spectacle grows, broadcast coverage has become more complex and sophisticated. This book examines how the Olympic experience is shaped by television and expanded across various platforms and formats. Readers will gain insight into the dual nature of the Olympics, which functions as both a nationalistic event and a celebration of international community. By looking at the Games as a mix of sporting event, reality show, and global festival, this text provides a deep look at modern media production. The content uses a variety of research methods, including interviews, content analyses, and audience surveys, to explain the influence and significance of Olympic broadcasting. It is an essential resource for understanding how media technology changes the way the world views major global events.

Key Features

Examines how television and multiple digital platforms shape the modern Olympic experience for global audiences.

Analyzes the evolution of broadcast coverage as it moves from simple sports reporting to complex, multi-platform production.

Uses diverse research methods such as interviews and audience surveys to provide a well-rounded perspective on media influence.

Explores the unique cultural role of the Olympics as both a nationalistic event and a shared international festival.

Provides detailed content analyses to understand the production and significance of major global sporting broadcasts.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 1138930318
Category: Books > Subjects > Sports, Hobbies & Games > Other Sports > Sporting Events
Domain: Amazon UK
Release Date: 16 August 2017
Listed Since: 16 March 2017

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Routledge Olympic Television: Broadcasting the Biggest Show

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