£210.79

Social Customer Relationship Management (Social-CRM) in the Era of Web 4.0 (e-Book Collection - Copyright 2022)

E-business

Price data last checked 149 day(s) ago - refreshing...

View at Amazon

We'll watch every seller, every day. One email when your price arrives.

This is the most expensive it has ever been. Walk away.

£211 today · previous high £211 · all-time low £206

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey

↓ Forecast
where the price is heading next

↓ Statistics
all-time high & low, recent range

↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 71 days • 71 data points (No recent data available)

Historical

Generating forecast...

Price Distribution

Price distribution over 71 days • 3 price levels

Days at Price

Current Price

Price Analysis

Most common price: £206 (42 days, 59.2%)

Price range: £206 - £211

Price levels: 3 different prices over 71 days

Description

The federation of an online community around the brand is considered one of the priorities of many brands to improve their presence on the Internet. In the era of Web 2.0, communication strategies become multichannel, it is for companies to deploy a strong online presence to stand out from the competition and strengthen its position. The creation of content (videos, articles, images) has become a new way to promote the brand and create a close relationship with the customer and build loyalty. However, the advent of web 2.0 has led to a rebalancing of power between the customer and the company through the consumer's voice about the brand and referral behavior via electronic word of mouth. Customers use these online platforms not only to learn about and obtain credible product information, but also to share their opinions. Indeed, community sites offer the opportunity to the user to interact directly with the brand and with other users. This book provides relevant theoretical frameworks and the latest results of empirical research in the field. It is written for professionals who wish to improve their understanding of the strategic role of marketing 2.0, digital customer experience, and social customer relationship management on social networks. The transition from CRM to CVM and the importance of social networks to build loyalty in the web 4.0 era.

Product Specifications

Format: hardcover
ASIN: 179989553X
Category: Books > Subjects > Business, Finance & Law > E-Commerce > E-business
Domain: Amazon UK
Release Date: 24 June 2022
Listed Since: 17 September 2021

Barcode

No barcode data available

Social Customer Relationship Management (Social-CRM) in the Era of Web 4.0 (e-Book Collection - Copyright 2022)

This is the most expensive it has ever been. Walk away.

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Strategic Customer Relationship Management in the Age of Social Media (Advances in Marketing, Customer Relationship Management, and E-Services)

Customer Relationship Management: Concepts, Applications and Technologies

Customer Relationship Management: Concepts, Applications and Technologies

Strategic Customer Management: Integrating Relationship Marketing and CRM

The Future of Relationship Marketing

The Future of Relationship Marketing

Leveraging Computer-Mediated Marketing Environments (Advances in Marketing, Customer Relationship Management, and E-services)

Profit Maximization Through Customer Relationship Marketing: Measurement, Prediction, and Implementation

Strategic Customer Management: Integrating Relationship Marketing and CRM

CRC Press - Managing High-Tech Services Using a CRM Strategy

Customer Relationship Management and the Social and Semantic Web: Enabling Cliens Conexus (Advances in Electronic Commerce)

Customer Relationship Management: A Global Perspective

Computer-Mediated Marketing Strategies: Social Media and Online Brand Communities (Advances in Marketing, Customer Relationship Management, and E-Services)

Social Customer Relationship Management: Fundamentals, Applications, Technologies (Management for Professionals)

Social Media and Interactive Communications: A service sector reflective on the challenges for practice and theory

Routledge Profit Maximization Through Customer Relationship Marketing

Integrating Social Media into Business Practice, Applications, Management, and Models (Advances in E-business Research Book Series)

Einsatz von Customer Relationship Management-Systemen: Bestimmungsgrößen, Ausprägungen und Erfolgsfaktoren (Kundenmanagement & Electronic Commerce)

Customer Relationship Management: The Foundation of Contemporary Marketing Strategy

Competitive Social Media Marketing Strategies (Advances in Marketing, Customer Relationship Management, and E-Services)

Customer Relationship Management Strategies in the Digital Era (Advances in Marketing, Customer Relationship Management, and E-Services)

Moving Businesses Online and Embracing E-Commerce: Impact and Opportunities Caused by COVID-19

Customer Relationship Management (Legend in Marketing)

Customer Relationship Management: Concept, Strategy, and Tools (Springer Texts in Business and Economics)