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Business Science Reference Utilizing Gamification in Servicescapes for Improved Consumer Engagement (Advances in Business Strategy and Competitive Advantage)

Name: Utilizing Gamification in Servicescapes for Improved Consumer Engagement (Advances in Business Strategy and Competitive Advantage)
Brand: Business Science Reference

Economics

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As consumers increase their purchases from online retailers, businesses must find exceedingly innovative ways to increase customer engagement. While online gaming has become increasingly prevalent, motivating customers through the same means has gained greater importance for businesses. Utilizing Gamification in Servicescapes for Improved Consumer Engagement is a pivotal reference source that provides vital research on employing various gamification mechanics to alter and enhance certain behaviors in marketing contexts. While highlighting topics such as online gaming, user engagement, and target marketing, this book is ideally designed for retailers, advertisers, marketers, promotion coordinators, industry professionals, business executives, managers, researchers, academicians, and students seeking current research on bridging servicescapes and marketing literature with gamification.

Product Specifications

Brand: Business Science Reference
Format: hardcover
ASIN: 1799819701
Category: Books > Subjects > Business, Finance & Law > Economics
Domain: Amazon UK
Release Date: 03 January 2020
Listed Since: 24 October 2019

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Business Science Reference Utilizing Gamification in Servicescapes for Improved Consumer Engagement (Advances in Business Strategy and Competitive Advantage)

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