£207.12

Business Science Reference Utilizing Gamification in Servicescapes for Improved Consumer Engagement (Advances in Business Strategy and Competitive Advantage)

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£207 today · all-time low £200 (Oct 2024) · usually the usual

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Price History & Forecast

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Last 593 days • 593 data points (No recent data available)

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£241.99 £195.80 £205.88 £215.96 £226.03 £236.11 £246.19 09 June 2024 04 November 2024 01 April 2025 27 August 2025 22 January 2026

Price Distribution

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57 days 41 days 41 days · current 184 days 143 days 15 days 112 days 0 46 92 138 184 £200 £206 £207 £217 £220 £236 £242 Days at Price

Price Analysis

Most common price: £217 (184 days, 31.0%)

Price range: £200 - £242

Price levels: 7 different prices over 593 days

Description

As consumers increase their purchases from online retailers, businesses must find exceedingly innovative ways to increase customer engagement. While online gaming has become increasingly prevalent, motivating customers through the same means has gained greater importance for businesses. Utilizing Gamification in Servicescapes for Improved Consumer Engagement is a pivotal reference source that provides vital research on employing various gamification mechanics to alter and enhance certain behaviors in marketing contexts. While highlighting topics such as online gaming, user engagement, and target marketing, this book is ideally designed for retailers, advertisers, marketers, promotion coordinators, industry professionals, business executives, managers, researchers, academicians, and students seeking current research on bridging servicescapes and marketing literature with gamification.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
03 January 2020
Listed Since
24 October 2019

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