Utilizing Gamification in Servicescapes for Improved Consumer Engagement (Advances in Business Strategy and Competitive Advantage) - Image 1

£229.73

IGI Global Utilizing Gamification in Servicescapes for Improved Consumer Engagement (Advances in Business Strategy and Competitive Advantage)

Name: Utilizing Gamification in Servicescapes for Improved Consumer Engagement (Advances in Business Strategy and Competitive Advantage)
Brand: IGI Global
Price: 229.73 GBP
Availability: InStock

Economics

This is the most expensive it has ever been. Walk away.

£230 today · previous high £230 · all-time low £207

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey

↓ Forecast
where the price is heading next

↓ Statistics
all-time high & low, recent range

↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 53 days · 53 data points (no recent data)

Historical

Generating forecast…

Price Distribution

Price distribution over 53 days • 2 price levels

Days at Price

Current Price

Price Analysis

Most common price: £207 (44 days, 83.0%)

Price range: £207 - £230

Price levels: 2 different prices over 53 days

Description

As consumers increase their purchases from online retailers, businesses must find exceedingly innovative ways to increase customer engagement. While online gaming has become increasingly prevalent, motivating customers through the same means has gained greater importance for businesses. Utilizing Gamification in Servicescapes for Improved Consumer Engagement is a pivotal reference source that provides vital research on employing various gamification mechanics to alter and enhance certain behaviors in marketing contexts. While highlighting topics such as online gaming, user engagement, and target marketing, this book is ideally designed for retailers, advertisers, marketers, promotion coordinators, industry professionals, business executives, managers, researchers, academicians, and students seeking current research on bridging servicescapes and marketing literature with gamification.

Product Specifications

Brand: IGI Global
Format: hardcover
ASIN: 1799819701
Category: Books > Subjects > Business, Finance & Law > Economics
Domain: Amazon UK
Release Date: 03 January 2020
Listed Since: 24 October 2019

Barcode

No barcode data available

IGI Global Utilizing Gamification in Servicescapes for Improved Consumer Engagement (Advances in Business Strategy and Competitive Advantage)

This is the most expensive it has ever been. Walk away.

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Gamification in Learning and Education: Enjoy Learning Like Gaming (Advances in Game-Based Learning)

Gamification in Education: Breakthroughs in Research and Practice

Gamification for Human Factors Integration: Social, Education, and Psychological Issues (Advances in Human and Social Aspects of Technology)

Next-Generation Applications and Implementations of Gamification Systems

Gaming Innovations in Higher Education - IGI Global Book

Next-Generation Applications and Implementations of Gamification Systems (Advances in Human and Social Aspects of Technology)

Gamification: Using Game Elements in Serious Contexts (Progress in IS)

Gamification for Business: Why Innovators and Changemakers use Games to break down Silos, Drive Engagement and Build Trust

Game-Based Learning and Gamification for Education

Gamification Strategies for Retention, Motivation, and Engagement in Higher Education: Emerging Research and Opportunities

Practical Perspectives on Educational Theory and Game Development (Advances in Educational Technologies and Instructional Design)

Handbook of Research on Holistic Perspectives in Gamification for Clinical Practice (Advances in Medical Technologies and Clinical Practice)

Gamification in the RhetComp Curriculum (Series in Critical Media Studies)

Design, Motivation, and Frameworks in Game-Based Learning

Design, Motivation, and Frameworks in Game-Based Learning

Application of Gaming in New Media Marketing (Advances in Marketing, Customer Relationship Management, and E-Services)

The Gamification of Higher Education: Developing a Game-Based Business Strategy in a Disrupted Marketplace

Pfeiffer Gamification of Learning and Instruction Fieldbook

Game It Up!: Using Gamification to Incentivize Your Library: 7 (Library Technology Essentials)

Information Science Reference - Gaming and Simulations Research

Business, Technological, and Social Dimensions of Computer Games: Multidisciplinary Developments

The Gamification of Learning and Instruction: Game-based Methods and Strategies for Training and Education

Actionable Gamification - Beyond Points, Badges, and Leaderboards