£199.16

Cheaper than 68% of the days we've watched it.

£199 today · 30-day average £206 · all-time low £168

IGI Global Utilizing Gamification in Servicescapes for Improved Consumer Engagement (Advances in Business Strategy and Competitive Advantage)

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Price History & Forecast

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Last 88 days · 88 data points

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£229.13 £162.06 £176.70 £191.33 £205.96 £220.59 £235.23 11 August 2026 01 September 2026 23 September 2026 15 October 2026 06 November 2026
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Price Distribution

Price distribution over 88 days • 6 price levels

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Current Price
15 days 13 days 3 days · current 11 days 31 days 15 days 0 8 16 23 31 £168 £178 £199 £203 £207 £229 Days at Price

Price Analysis

Most common price: £207 (31 days, 35.2%)

Price range: £168 - £229

Price levels: 6 different prices over 88 days

Description

As consumers increase their purchases from online retailers, businesses must find exceedingly innovative ways to increase customer engagement. While online gaming has become increasingly prevalent, motivating customers through the same means has gained greater importance for businesses. Utilizing Gamification in Servicescapes for Improved Consumer Engagement is a pivotal reference source that provides vital research on employing various gamification mechanics to alter and enhance certain behaviors in marketing contexts. While highlighting topics such as online gaming, user engagement, and target marketing, this book is ideally designed for retailers, advertisers, marketers, promotion coordinators, industry professionals, business executives, managers, researchers, academicians, and students seeking current research on bridging servicescapes and marketing literature with gamification.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
03 January 2020
Listed Since
24 October 2019

Barcode

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