Controversies in Contemporary Advertising - Image 1

£101.39

Sage Publications Controversies in Contemporary Advertising

Name: Controversies in Contemporary Advertising
Brand: Sage Publications
Price: 101.39 GBP
Availability: InStock

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Description

Presenting a range of perspectives on advertising in a global society, this Second Edition of Controversies in Contemporary Advertising, by Kim Bartel Sheehan, examines economic, political, social, and ethical perspectives and covers a number of topics including stereotyping, controversial products, consumer culture, and new technology. The book is divided equally between macro and micro issues, providing a balanced portrait of the role advertising has in society today. Author Kim Bartel Sheehan's work recognizes the plurality of opinions towards advertising, allowing the reader to form and analyze their own judgments. It encourages readers to obtain a critical perspective on advertising issues.

Product Specifications

Brand: Sage Publications
Format: paperback
ASIN: 1452261075
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Advertising
Domain: Amazon UK
Release Date: 05 August 2013
Listed Since: 14 March 2013

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Sage Publications Controversies in Contemporary Advertising

About as cheap as it gets. The only time it was cheaper was 3 months ago.

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