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MACMILLAN Meta-Luxury: Brands and the Culture of Excellence

Name: Meta-Luxury: Brands and the Culture of Excellence
Brand: MACMILLAN

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Description

Meta-Luxury sets out to define the ultimate meaning of true luxury, exploring it as both a culture and business model. Through the concept of Unique Achievement and the drivers of Craftsmanship, Focus, History and Rarity, the authors examine what is at the heart of true luxury through a unique series of conversations.

Product Specifications

Brand: MACMILLAN
Format: paperback
ASIN: 1349333018
Category: Books > Subjects > Business, Finance & Law > Management > Management Skills > Leadership
Domain: Amazon UK
Release Date: 27 August 2016
Listed Since: 17 March 2016

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MACMILLAN Meta-Luxury: Brands and the Culture of Excellence

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