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£109.37

MACMILLAN Luxury Brands in Emerging Markets

Name: Luxury Brands in Emerging Markets
Brand: MACMILLAN
Price: 109.37 GBP
Availability: InStock

Biography

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Description

This book is an invaluable repository of knowledge that brings clarity to key issues and trends for practitioners, academics and students of luxury brands. It sets out to decode the luxury markets in the primary emerging markets (BRICs) and provide a rich resume of the key factors that influence the effectiveness of luxury brand strategies.

Product Specifications

Brand: MACMILLAN
Format: hardcover
ASIN: 113733052X
Category: Books > Subjects > Biography
Domain: Amazon UK
Release Date: 11 March 2014
Listed Since: 01 November 2013

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MACMILLAN Luxury Brands in Emerging Markets

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