£109.37

MACMILLAN Luxury Brands in Emerging Markets

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Description
This book is an invaluable repository of knowledge that brings clarity to key issues and trends for practitioners, academics and students of luxury brands. It sets out to decode the luxury markets in the primary emerging markets (BRICs) and provide a rich resume of the key factors that influence the effectiveness of luxury brand strategies.

Product Specifications
Brand
MACMILLAN
Format
hardcover
ASIN
113733052X
Category
Books > Subjects > Biography
Domain
Amazon UK
Release Date
11 March 2014
Listed Since
01 November 2013

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No barcode data available

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