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PEARSON EDUCATION Framework for Marketing Management, A, Global Edition: European Edition

Name: Framework for Marketing Management, A, Global Edition: European Edition
Brand: PEARSON EDUCATION

Management Science

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Description

For graduate and undergraduate courses in marketing management. A Succinct Guide to 21st Century Marketing Management Framework for Marketing Management is a concise, streamlined version of Kotler and Keller’s 15th Edition of Marketing Management, a comprehensive look at marketing strategy. The book’s efficient coverage of current marketing management practices makes for a short yet thorough text that provides the perfect supplement for incorporated simulations, projects, and cases. The 6th Edition approaches the topic of marketing from a current standpoint, focusing its information and strategy on the realities of 21st century marketing. Individuals, groups, and companies alike can modernize their marketing strategies to comply with 21st century standards by engaging in this succinct yet comprehensive text.

Product Specifications

Brand: PEARSON EDUCATION
Format: paperback
ASIN: 1292093145
Category: Books > Subjects > Business, Finance & Law > Management > Management Science
Domain: Amazon UK
Release Date: 11 June 2015
Listed Since: 24 January 2015

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PEARSON EDUCATION Framework for Marketing Management, A, Global Edition: European Edition

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