£318.51

Routledge Library Editions: Consumer Behaviour

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Description

Blending elements from psychology, sociology, social anthropology, marketing and economics, the volumes in this set, originally published between 1936 and 1992, discuss the decision-making processes of buyers, both individually and in groups and how other factors such emotions affect buying behaviour. Many of the volumes also examine how consumer behaviour impacts on commercial marketing strategies. About the Author Multivolume collection by leading authors in the field

Product Specifications

Format
Hardcover
Domain
Amazon UK
Release Date
26 November 2014
Listed Since
15 July 2014

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