£200.00

This is the most expensive it has ever been. Walk away.

£200 today · previous high £200 · all-time low £192

Routledge Research Frontiers on the International Marketing Strategies of Chinese Brands (China Perspectives)

Amazon

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 72 days · 72 data points (no recent data)

Historical
Generating forecast…
£200.00 £190.74 £192.76 £194.78 £196.80 £198.82 £200.84 26 July 2026 12 August 2026 30 August 2026 17 September 2026 05 October 2026
View at Amazon ↗

Price data last checked 19 day(s) ago - will refresh soon

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↑ Price chart
when this has been cheap or pricey
↑ Forecast
where the price is heading next
↓ Statistics
all-time high & low, recent range
↑ Price alert
name your number, we'll email you

Price Distribution

Price distribution over 72 days • 3 price levels

Days at Price
Current Price
11 days 60 days 1 day · current 0 15 30 45 60 £192 £198 £200 Days at Price

Price Analysis

Most common price: £198 (60 days, 83.3%)

Price range: £192 - £200

Price levels: 3 different prices over 72 days

Description

This book proposes a theoretical framework identifying external and internal factors that influence internationalization strategy of Chinese brands and brand performance. It explores several key strategies e.g. standardization versus adaptation, price leadership versus branding, OBM export versus OEM export, and incremental versus leap-forward internationalization model. The relationships are examined between various international marketing mix e.g. distribution channel and pricing strategies, and brand performance. Through case studies the text also analyses the internationalization of contract-based firms.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
29 July 2016
Listed Since
11 January 2016

Barcode

No barcode data available

Similar Products You Might Like

New Perspectives on International Marketing
97% match

New Perspectives on International Marketing

Routledge

£47.00 02 Oct 2026
International Marketing: A Global Perspective
96% match

International Marketing: A Global Perspective

Cengage Learning

£43.72 11 Sep 2026
Internationalization of Business: Cases on Strategy Formulation and Implementation (MIR Series in International Business)
96% match

Internationalization of Business: Cases on Strategy Formulation and Implementation (MIR Series in International Business)

Springer

£58.02 14 Oct 2026
International Marketing
96% match

International Marketing

Cengage Learning

£86.99 12 Sep 2026
International Marketing Research: Opportunities and Challenges in the 21st Century: 17 (Advances in International Marketing, 17)
96% match

International Marketing Research: Opportunities and Challenges in the 21st Century: 17 (Advances in International Marketing, 17)

Jai Press Inc.

£88.99 25 Sep 2026
International Marketing: Sociopolitical and Behavioral Aspects
96% match

International Marketing: Sociopolitical and Behavioral Aspects

Routledge

£65.99 11 Sep 2026
Developing International Strategies: Going and Being International for Medium-sized Companies
96% match

Developing International Strategies: Going and Being International for Medium-sized Companies

Springer

£53.99 23 Sep 2026
International Marketing in the Fast Changing World: 26 (Advances in International Marketing, 26)
96% match

International Marketing in the Fast Changing World: 26 (Advances in International Marketing, 26)

Emerald Group Publishing Limited

£52.02 10 Oct 2026
Reassessing the Internationalization of the Firm: 11 (Advances in International Marketing, 11)
96% match

Reassessing the Internationalization of the Firm: 11 (Advances in International Marketing, 11)

Jai Press Inc.

£44.96 22 Sep 2026
Essentials of International Marketing
96% match

Essentials of International Marketing

Routledge

£62.91 02 Oct 2026
Essentials of International Marketing - Routledge Textbook
96% match

Essentials of International Marketing - Routledge Textbook

Routledge

£150.21 03 Oct 2026
International Marketing in Fast Changing Environment: 24 (Advances in International Marketing, 24)
96% match

International Marketing in Fast Changing Environment: 24 (Advances in International Marketing, 24)

Emerald Group Publishing Limited

£96.44 03 Oct 2026
Cengage International Marketing Strategy - 9th Edition Text
96% match

Cengage International Marketing Strategy - 9th Edition Text

Cengage Learning

£48.49 19 Aug 2026
International Business Strategy: Theory and Practice
96% match

International Business Strategy: Theory and Practice

Routledge

£60.00 10 Sep 2026
International Business Strategy: Theory and Practice - Routledge
96% match

International Business Strategy: Theory and Practice - Routledge

Routledge

£130.00 02 Oct 2026
International Marketing: Strategy and Theory
96% match

International Marketing: Strategy and Theory

Routledge

£78.23 22 Sep 2026
Developing International Business in the Context of Culture and Ethics in Transformation: The Example of China: 2899 (Europaeische Hochschulschriften ... Management / Série 5: Sciences économiques)
96% match

Developing International Business in the Context of Culture and Ethics in Transformation: The Example of China: 2899 (Europaeische Hochschulschriften ... Management / Série 5: Sciences économiques)

Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften

£53.89 23 Sep 2026
International Marketing: Strategic Approach to World Markets
96% match

International Marketing: Strategic Approach to World Markets

Routledge

£134.11 02 Oct 2026
Advances in International Marketing: Vol 8
96% match

Advances in International Marketing: Vol 8

Jai Press Inc.

£85.35 02 Oct 2026
Chinese Economic Transition and International Marketing Strategy
96% match

Chinese Economic Transition and International Marketing Strategy

Bloomsbury

£38.28 03 Oct 2026
International Marketing: Sociopolitical and Behavioral Aspects (HAYWORTH SERIES IN INTERNATIONAL BUSINESS, 2)
96% match

International Marketing: Sociopolitical and Behavioral Aspects (HAYWORTH SERIES IN INTERNATIONAL BUSINESS, 2)

Routledge

£187.99 01 Oct 2026
Localizing Global Marketing Strategies - Research Guide
96% match

Localizing Global Marketing Strategies - Research Guide

Business Science Reference

£136.62 09 Oct 2026
International Strategic Marketing: A European Perspective
96% match

International Strategic Marketing: A European Perspective

Routledge

£175.80 15 Aug 2026
International Marketing: Winning in the New Global Economy
96% match

International Marketing: Winning in the New Global Economy

Cognella Academic Publishing

£59.49 02 Oct 2026