Superior Customer Value: Finding and Keeping Customers in the Now Economy - Image 1

£36.04

Routledge Superior Customer Value: Finding and Keeping Customers in the Now Economy

Name: Superior Customer Value: Finding and Keeping Customers in the Now Economy
Brand: Routledge
Price: 36.04 GBP
Availability: InStock

Economics

Price History & Forecast

Last 9 days • 9 data points (No recent data available)

Historical

Generating forecast...

Price Distribution

Price distribution over 9 days • 1 price levels

Days at Price

Price Analysis

Most common price: £36 (9 days, 100.0%)

Price range: £36 - £36

Price levels: 1 different prices over 9 days

Description

Superior Customer Value is a state-of-the-art guide to designing, implementing and evaluating a customer value strategy in service, technology and information-based organizations. A customer-centric culture provides focus and direction for an organization, driving and enhancing market performance. By benchmarking the best companies in the world, Weinstein shows students and marketers what it really means to create exceptional value for customers in the Now Economy. Learn how to transform companies by competing via the 5-S framework – speed, service, selection, solutions and sociability. Other valuable tools such as the Customer Value Funnel, Service-Quality-Image-Price (SQIP) framework, SERVQUAL, and the Customer Value/Retention Model frame the reader’s thinking on how to improve marketing operations to create customer-centered organizations. This edition features a stronger emphasis on marketing thinking, planning and strategy, as well as new material on the Now Economy, millennials, customer obsession, business models, segmentation and personalized marketing, customer experience management and customer journey mapping, value pricing, customer engagement, relationship marketing and technology, marketing metrics and customer loyalty and retention. Built on a solid research basis, this practical and action-oriented book will give students and managers an edge in improving their marketing operations to create superior customer experiences.

Product Specifications

Brand: Routledge
Format: paperback
ASIN: 0815390939
Category: Books > Subjects > Business, Finance & Law > Economics
Domain: Amazon UK
Release Date: 05 December 2018
Listed Since: 09 February 2018

Barcode

No barcode data available

Routledge Superior Customer Value: Finding and Keeping Customers in the Now Economy

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Superior Customer Value: Finding and Keeping Customers in the Now Economy

Designing and Delivering Superior Customer Value: Concepts, Cases, and Applications (Routledge Revivals)

Customer Lifetime Value: Reshaping the Way We Manage to Maximize Profits

Managing Customer Value: One Step At A Time (second Edition)

Routledge Customer Lifetime Value - Profit Management Book

Creating and Managing Superior Customer Value: 14 (Advances in Business Marketing and Purchasing, 14)

Customer Experience Management: Enhancing Experience and Value Through Service Management

Marketing and the Customer Value Chain: Integrating Marketing and Supply Chain Management

Building Value through Marketing: A Step-by-Step Guide

Fundamentals of Customer-Focused Management: Competing through Service

Routledge Customer Value Creation Behavior - Business Book

Customer Value Creation Behavior

Strategic Marketing Management - The Framework, 10th Edition

Winning in Service Markets: Success through People, Technology and Strategy

Handbook on Customer Centricity: Strategies for Building a Customer-Centric Organization (Research Handbooks in Business and Management series)

Strategic Marketing Management - The Framework, 10th Edition

Routledge Profit Maximization Through Customer Relationship Marketing

Customer Lifetime Value Modeling with Applications in Python and R: Lessons and Experiences from Industry and Research on how to Become a Customer-Centric Organisation

Routledge - The Value Trail Business Model Strategy Book

Customer Relationship Management: Perspectives from The Marketplace

CRC Press - Managing High-Tech Services Using a CRM Strategy

Value First, Then Price: Building Value-Based Pricing Strategies

Routledge Value First, Then Price - Pricing Strategy Book

Managing Customer Experience and Relationships: A Strategic Framework