Superior Customer Value: Finding and Keeping Customers in the Now Economy - Image 1

£36.20

Routledge Superior Customer Value: Finding and Keeping Customers in the Now Economy

Name: Superior Customer Value: Finding and Keeping Customers in the Now Economy
Brand: Routledge
Price: 36.2 GBP
Availability: InStock

MBA

About as cheap as it gets. The only time it was cheaper was 2 months ago.

£36 today · all-time low £36 (May 2026) · usually the usual

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey

↓ Forecast
where the price is heading next

↓ Statistics
all-time high & low, recent range

↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 60 days · 60 data points (no recent data)

Historical

Generating forecast…

Price Distribution

Price distribution over 60 days • 2 price levels

Days at Price

Current Price

Price Analysis

Most common price: £36 (58 days, 96.7%)

Price range: £36 - £51

Price levels: 2 different prices over 60 days

Description

Superior Customer Value is a state-of-the-art guide to designing, implementing and evaluating a customer value strategy in service, technology and information-based organizations. A customer-centric culture provides focus and direction for an organization, driving and enhancing market performance. By benchmarking the best companies in the world, Weinstein shows students and marketers what it really means to create exceptional value for customers in the Now Economy. Learn how to transform companies by competing via the 5-S framework – speed, service, selection, solutions and sociability. Other valuable tools such as the Customer Value Funnel, Service-Quality-Image-Price (SQIP) framework, SERVQUAL, and the Customer Value/Retention Model frame the reader’s thinking on how to improve marketing operations to create customer-centered organizations. This edition features a stronger emphasis on marketing thinking, planning and strategy, as well as new material on the Now Economy, millennials, customer obsession, business models, segmentation and personalized marketing, customer experience management and customer journey mapping, value pricing, customer engagement, relationship marketing and technology, marketing metrics and customer loyalty and retention. Built on a solid research basis, this practical and action-oriented book will give students and managers an edge in improving their marketing operations to create superior customer experiences.

Product Specifications

Brand: Routledge
Format: paperback
ASIN: 0815390939
Category: Books > Subjects > Business, Finance & Law > Reference & Education > MBA
Domain: Amazon UK
Release Date: 05 December 2018
Listed Since: 09 February 2018

Barcode

No barcode data available

Routledge Superior Customer Value: Finding and Keeping Customers in the Now Economy

About as cheap as it gets. The only time it was cheaper was 2 months ago.

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Designing and Delivering Superior Customer Value: Concepts, Cases, and Applications (Routledge Revivals)

Superior Customer Value: Finding and Keeping Customers in the Now Economy

Customer Experience Management: Enhancing Experience and Value Through Service Management

Managing Customer Value: One Step At A Time (second Edition)

Creating Valuable Business Strategies

BUILDING A CUSTOMER SERVICE CULTURE: The Seven Service Elements of Customer Success

Post-Purchase Marketing: Maximizing Value After the Sale

Customer Xperience Leadership: A Blueprint To Maximize Performance: 1 (World Scientific Lecture Notes in Marketing)

Customer-Centric Marketing: Supporting Sustainability in the Digital Age

Practical Customer Success Management: A Best Practice Framework for Rapid Generation of Customer Success

Routledge - The Value Trail Business Model Strategy Book

Services Marketing Management

Fundamentals of Customer-Focused Management: Competing through Service

Kundenbindung der Zielgruppe 50plus im Internethandel: Kausalmodell unter Berücksichtigung von Alterseffekten (Forum Marketing)

Strategic Marketing: In the Customer Driven Organization

CRC Press - Managing High-Tech Services Using a CRM Strategy

Customer Lifetime Value: Reshaping the Way We Manage to Maximize Profits

Service Marketing Strategies for Small and Medium Enterprises: Emerging Research and Opportunities (Advances in Business Strategy and Competitive Advantage (ABSCA))

Concise Encyclopedia of Professional Services Marketing

21st Century Business: Customer Service, Student Edition

Services Marketing Issues in Emerging Economies

Service Leadership: The Quest for Competitive Advantage

Service Supply Chain Systems: A Systems Engineering Approach: 8 (Communications in Cybernetics, Systems Science and Engineering)

Customer Service Training (Pergamon Flexible Learning Trainer's Workshop Series)