£165.57

CRC Press Designing and Delivering Superior Customer Value: Concepts, Cases, and Applications (Routledge Revivals)

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£167.02 £149.61 £153.41 £157.21 £161.00 £164.80 £168.60 10 June 2024 09 November 2024 10 April 2025 09 September 2025 09 February 2026

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Price range: £151 - £167

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Description

First Published in 1999: This book stresses the service aspects of an organization - especially customer service, marketing, and organizational responsiveness, and how to create and provide outstanding customer value to the target market(s). About the Author Art Weinstein is a professor of marketing in the Huizenga School of Business and Entrepreneurship at Nova Southeastern University, Fort Lauderdale. He earned his Ph.D. in 1991 from Florida International University. Dr. Weinstein is the author of The Handbook of Market Segmentation, 3rd Edition and Defining Your Market, as well as more than 70 scholarly articles and papers on customer-focused topics and marketing strategy issues. He was the founder and editor of the Journal of Segmentation in Marketing. Dr. Weinstein has consulted for many high-tech and service firms.

Product Specifications

Format
Hardcover
Domain
Amazon UK
Release Date
25 March 2020
Listed Since
16 May 2019

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