Jai Press Inc. Research in Consumer Behavior: 10

Volume 10 of Research in Consumer Behavior presents a wide range of cutting edge consumer behavior research using both quantitative and qualitative research methods. Topics addressed include self-gifts, souvenirs, grocery coupon proneness, socialization, acculturation, tattooing, possession attachment, consumer decision making, information acquisition, and meaning making through consumption. As this rich set of topics suggests, this is a volume that will interest academics, practitioners, and students of consumer behavior. Series information at: http://www.elsevier.com/locate/series/rcb *International in scope *Qualitative and quantitative approach to consumer behavior research