Research in Consumer Behavior: 10 - Image 1

£93.99

Jai Press Inc. Research in Consumer Behavior: 10

Name: Research in Consumer Behavior: 10
Brand: Jai Press Inc.
Price: 93.99 GBP
Availability: InStock

Economics

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Description

Volume 10 of Research in Consumer Behavior presents a wide range of cutting edge consumer behavior research using both quantitative and qualitative research methods. Topics addressed include self-gifts, souvenirs, grocery coupon proneness, socialization, acculturation, tattooing, possession attachment, consumer decision making, information acquisition, and meaning making through consumption. As this rich set of topics suggests, this is a volume that will interest academics, practitioners, and students of consumer behavior. Series information at: http://www.elsevier.com/locate/series/rcb *International in scope *Qualitative and quantitative approach to consumer behavior research

Product Specifications

Brand: Jai Press Inc.
Format: hardcover
ASIN: 0762313048
Category: Books > Subjects > Business, Finance & Law > Economics
Domain: Amazon UK
Release Date: 11 July 2006
Listed Since: 22 December 2006

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Jai Press Inc. Research in Consumer Behavior: 10

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