Fables, Fashions, and Facts About Advertising: A Study of 28 Enduring Myths - Image 1

£69.42

Sage Publications Fables, Fashions, and Facts About Advertising: A Study of 28 Enduring Myths

Name: Fables, Fashions, and Facts About Advertising: A Study of 28 Enduring Myths
Brand: Sage Publications
Price: 69.42 GBP
Availability: InStock

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Description

John Philip Jones, bestselling author and internationally known advertising scholar, has written a textbook to help evaluate advertising "fables" and "fashions," and also to study the facts. He uses the latest trends and cutting-edge research to illustrate their occasional incompleteness, inadequacy, and in some cases total wrongheadedness. Each chapter then attempts to describe one aspect of how advertising really works. Unlike most other advertising textbooks, Fables, Fashions, and Facts About Advertising is not written as a "how to" text, or as a vehicle for war stories, or as a sales pitch. Instead, it is a book that concentrates solely on describing how advertising works. Written to be accessible to the general public with little or no experience studying advertising, it makes the scholarship of an internationally renowned figure accessible to students taking beginning advertising courses.

Product Specifications

Brand: Sage Publications
Format: Paperback
ASIN: 0761927999
Category: Books > Subjects > Business, Finance & Law > Management
Domain: Amazon UK
Release Date: 20 November 2003
Listed Since: 09 February 2007

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Sage Publications Fables, Fashions, and Facts About Advertising: A Study of 28 Enduring Myths

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