Brands, Consumers, Symbols and Research: Sidney J Levy on Marketing - Image 1

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Sage Publications Brands, Consumers, Symbols and Research: Sidney J Levy on Marketing

Name: Brands, Consumers, Symbols and Research: Sidney J Levy on Marketing
Brand: Sage Publications
Price: 102.92 GBP
Availability: InStock

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Description

Sidney J Levy is an internationally recognized writer whose ideas began to influence marketing executives in the late 1940s. They continue to impact today on: how we think about marketing's role in management; how managers develop product and brands; how they understand their consumers; and how corporate and academic researchers investigate marketplace concerns. Brands, Consumers, Symbols and Research is a comprehensive collection of Sidney J Levy's essays and studies of marketing.

Product Specifications

Brand: Sage Publications
Format: paperback
ASIN: 0761916970
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Advertising
Domain: Amazon UK
Release Date: 11 August 1999
Listed Since: 05 October 2006

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Sage Publications Brands, Consumers, Symbols and Research: Sidney J Levy on Marketing

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