Marketing Modernity: Italian Advertising from Fascism to Postmodernity (Studies in Consumption and Markets) - Image 1

£142.68

Routledge Marketing Modernity: Italian Advertising from Fascism to Postmodernity (Studies in Consumption and Markets)

Name: Marketing Modernity: Italian Advertising from Fascism to Postmodernity (Studies in Consumption and Markets)
Brand: Routledge
Price: 142.68 GBP
Availability: InStock

Business & Economic History

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Description

In Marketing Modernity, Adam Arvidsson traces the development of Italy's postmodern consumer culture from the 1920s to the present day. In so doing, Arvidsson argues that the culture of consumption we see in Italy today has its direct roots in the social vision articulated by the advertising industry in the years following the First World War. He then goes on to discuss how that vision was further elaborated by advertising's interaction with subsequent big discourses in Twentieth Century Italy: fascism, post-war mass political parties and the counter-culture of the 1960s and 1970s. Based on a wide range of primary sources, this fascinating book takes an innovative historical approach to the study of consumption.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 0415270448
Category: Books > Subjects > Business, Finance & Law > Biographies & Histories > Business & Economic History
Domain: Amazon UK
Release Date: 13 February 2003
Listed Since: 08 February 2007

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Routledge Marketing Modernity: Italian Advertising from Fascism to Postmodernity (Studies in Consumption and Markets)

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