£140.51

Routledge - The Undermining of Beliefs in Consumer Autonomy

Name: Routledge - The Undermining of Beliefs in Consumer Autonomy
Brand: Routledge
Price: 140.51 GBP
Availability: InStock

Anthropology & Sociology

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Description

Explore the complexities of modern consumption with this academic work from the Routledge Interpretive Marketing Research series. This book examines how traditional concepts of free will and consumer rationality are being challenged in contemporary society. As postmodernist views and new theories attack the idea of the independent consumer, O'Shaughnessy and O'Shaughnessy provide a necessary middle ground. By reviewing and critiquing these various attacks, the authors move away from extreme views. Instead, they offer a nuanced perspective that views the consumer as a complex figure who is neither entirely autonomous nor perfectly rational. This text is essential for those studying the shifting landscape of marketing theory and the psychological foundations of consumer choice. It provides a deep look into how modern consumption patterns are reshaping our understanding of human agency and decision-making processes.

Key Features

Examines modern consumption through the lens of autonomy and rationality to provide deep academic insight.

Critiques postmodernist views that challenge the traditional notion of consumer rationality.

Offers a moderating perspective that avoids extreme views of consumer behavior.

Provides a nuanced view of the consumer as neither fully autonomous nor perfectly rational.

Part of the Routledge Interpretive Marketing Research series for specialized academic study.

Product Specifications

Brand: Routledge
Format: Hardcover
ASIN: 0415773237
Category: Books > Subjects > Biography > Medical, Legal & Social Sciences > Anthropology & Sociology
Domain: Amazon UK
Release Date: 08 November 2007
Listed Since: 05 June 2007

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Routledge - The Undermining of Beliefs in Consumer Autonomy

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