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£151 today · previous high £151 · all-time low £151
Routledge The Undermining of Beliefs in Consumer Autonomy and Rationality
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Most common price: £151 (50 days, 100.0%)
Price range: £151 - £151
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Description
Key Features
Routledge publication that examines modern consumption through the lens of consumer autonomy and rationality.
O'Shaughnessy and O'Shaughnessy provide a moderating perspective that critiques both libertarian and postmodern extremes.
Part one focuses on assailing critiques of free will in consumer choice and decision-making processes.
The book develops a nuanced framework for understanding consumers as neither entirely autonomous nor perfectly rational.
Volume six in the Routledge Interpretive Marketing Research series, contributing to scholarly marketing theory.
Product Specifications
- Brand
- Routledge
- Format
- hardcover
- ASIN
- 0415773237
- Domain
- Amazon UK
- Release Date
- 08 November 2007
- Listed Since
- 05 June 2007
Barcode
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