£174.75

Routledge - The Consumerist Manifesto: Advertising Book

Name: Routledge - The Consumerist Manifesto: Advertising Book
Brand: Routledge
Price: 174.29 GBP
Availability: InStock

Advertising

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Description

Explore the evolution of modern marketing with The Consumerist Manifesto by Martin Davidson. This Routledge publication examines how advertising moved past the skepticism of previous decades to become a dominant cultural force. Unlike other texts, this book provides a unique look at the advertising process from the inside of the agency itself. Davidson connects the mechanics of successful campaigns with contemporary cultural theory. The text analyzes the dual relationship of advertising as both a consumer and an object, offering a deep look into how the industry sets the tone for material culture. It is an essential resource for those studying the intersection of business, marketing, and social trends.

Key Features

Provides an internal look at the advertising process by examining how agencies operate from within.

Connects marketing practices with contemporary cultural theory to explain modern consumer behavior.

Traces the historical evolution of advertising from the 1950s through the 1980s.

Analyzes the dual relationship of advertising as both a consumer and a cultural object.

Explores how successful campaigns influence larger aspects of material and social culture.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 1138442941
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Advertising
Domain: Amazon UK
Release Date: 30 June 2017
Listed Since: 26 July 2017

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Routledge - The Consumerist Manifesto: Advertising Book

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