£43.41

MACMILLAN Brand Engagement: How Employees Make or Break Brands (International Political Economy Series)

Name: Brand Engagement: How Employees Make or Break Brands (International Political Economy Series)
Brand: MACMILLAN
Price: 43.38 GBP
Availability: InStock

Communication & Presentation

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Description

This book debunks the notion that the Chief Executive is the primary figurehead and places line managers at the forefront. Using a mixture of unique but tried and tested bespoke management models and case studies, line managers are identified as the critical community in the war between brands.

Product Specifications

Brand: MACMILLAN
Format: Hardcover
ASIN: 0230573061
Category: Books > Subjects > Business, Finance & Law > Management > Management Skills > Communication & Presentation
Domain: Amazon UK
Release Date: 27 November 2007
Listed Since: 28 May 2007

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