PEARSON EDUCATION Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition

Strategic Brand Management: A European Perspective

PEARSON EDUCATION

Brand Management: A Theoretical and Practical Approach

Brand Equity & Advertising: Advertising's Role in Building Strong Brands (Advertising and Consumer Psychology)

Psychology Press

Brand Management: An Introduction through Storytelling

Routledge Brand Management: Research, Theory and Practice

Routledge

The Handbook of Brand Management Scales

Routledge

Brand Management: Mastering Research, Theory and Practice

Routledge

Contemporary Brand Management

Sage Publications

Brand Management: Co-creating Meaningful Brands

Sage Publications

Brand Meaning: Meaning, Myth and Mystique in Today’s Brands

Routledge

Brand Management: Strategy, Measurement and Yield Analysis

Brands and Branding: Strategy to Build and Nurture Brands

Routledge

Brand Metrics: Measuring Brand Efficacy along the Customer Journey

Routledge

Markencontrolling: Ein verhaltensorientierter Beitrag zur Rationalitätssicherung einer identitätsorientierten Markenführung: 40 (Schriften des Center for Controlling & Management (CCM), 40)

Gabler Verlag

Brands and Brand Management (Critical Perspectives on Business and Management)

Routledge

Cases on Branding Strategies and Product Development: Successes and Pitfalls

Information Science Reference

Branding TV: Principles and Practices

Routledge

Brand Meaning: Meaning, Myth and Mystique in Today’s Brands

Routledge

Research Handbook on Brand Co-Creation: Theory, Practice and Ethical Implications

Creating Powerful Brands

Routledge

Brand Equity & Advertising: Advertising's Role in Building Strong Brands

Routledge

Brand Management: Co-creating Meaningful Brands

Best Practice der Markenführung

Gabler Verlag

From Brand Vision to Brand Evaluation: The Strategic Process of Growing and Strengthening Brands

Routledge