£126.57

Springer - Chance: Identitt - Business Identity Management

Name: Springer - Chance: Identitt - Business Identity Management
Brand: Springer
Price: 126.57 GBP
Availability: InStock

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Description

Success in the business world starts with a strong foundation. Chance: Identitt by Springer explores how a company identity serves as the basis for growth and long-term stability. This book examines how a consistent and credible appearance, both internally and externally, helps a company maintain its integrity. Readers will learn how identity functions during major corporate shifts such as mergers, alliances, or joint ventures. The text also addresses the modern challenges of managing identity within virtual organizations and during periods of increasing internationalization. Written by a specialist in Corporate Identity (CI) tasks, this work provides a practical framework for managing identity through vision, mission statements, and corporate language. It covers essential topics including the relationship between CI and brand management, offering professional insights for those looking to strengthen their corporate presence in a changing global market.

Key Features

Learn how to build a consistent and credible corporate appearance for both internal and external stakeholders.

Understand the role of company identity during complex business transitions like mergers, alliances, and joint ventures.

Gain insights into managing identity within virtual companies and during processes of international expansion.

Master the management of identity through the development of clear visions, mission statements, and corporate language.

Explore the connection between Corporate Identity (CI) and brand management to strengthen your market position.

Product Specifications

Brand: Springer
Format: hardcover
ASIN: 3540634886
Category: Books > Subjects > Business, Finance & Law > Economics
Domain: Amazon UK
Release Date: 08 March 1999
Listed Since: 17 October 2007

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Springer - Chance: Identitt - Business Identity Management

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