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£126.57
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£127 today · cheaper than every other day in the last 3 months
Springer Chance: Identitat - Corporate Identity Management Springer
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Price distribution over 49 days • 1 price levels
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Most common price: £127 (49 days, 100.0%)
Price range: £127 - £127
Price levels: 1 different prices over 49 days
Description
Key Features
Chance: Identitat behandelt die strategische Bedeutung von Unternehmensidentitat als Erfolgsfaktor in modernen Organisationen.
Das Springer Fachbuch untersucht Identitatsmanagement bei Unternehmenskooperationen wie Fusionen, Allianzen und Joint Ventures.
Der Autor entwickelt ein umfassendes Framework fur Identitatsgestaltung durch Vision, Leitbild und Corporate Language.
Das Werk adressiert Herausforderungen in virtuellen Unternehmen und Organisationen mit zunehmender Internationalisierung.
Chance: Identitat analysiert die Beziehung zwischen Corporate Identity und Markenmanagement in strategischen Kontexten.
Product Specifications
- Brand
- Springer
- Format
- hardcover
- ASIN
- 3540634886
- Domain
- Amazon UK
- Release Date
- 08 March 1999
- Listed Since
- 17 October 2007
Barcode
No barcode data available
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