£127.67

Routledge Public Relations in Japan - PR Research Book

Name: Routledge Public Relations in Japan - PR Research Book
Brand: Routledge
Price: 127.67 GBP
Availability: InStock

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Description

Explore the unique landscape of Japanese communications with Public Relations in Japan: Evolution in a Culture of Lifetime Employment. Part of the Routledge New Directions in PR & Communication Research series, this book provides the first in-depth scholarly discussion regarding the political, social, and economic conditions that shaped the development of PR in Japan. While Japan has seen rapid economic growth, its public relations industry operates differently than Western models. This text examines why PR functions are mostly handled in-house and why specialized degrees are not standard hiring requirements for existing agencies. Instead of focusing on organizational aspects or individual gurus, this research looks at the structural differences in how the field functions within a culture of lifetime employment. This is an essential resource for students, academics, and professionals looking to understand the specific historical and economic factors that define the Japanese communication sector.

Key Features

Provides the first in-depth scholarly discussion on the development of PR within the Japanese political and social landscape.

Examines how Japan's unique economic conditions and culture of lifetime employment affect communication practices.

Analyzes the differences between Western PR models and the predominantly in-house PR functions found in Japan.

Offers academic insight into why the Japanese PR industry lacks the large agency structures seen in other nations.

Part of the Routledge New Directions in PR & Communication Research series for specialized study.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 113863476X
Category: Books > Subjects > Business, Finance & Law > Accounting > International
Domain: Amazon UK
Release Date: 02 October 2018
Listed Since: 09 November 2017

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Routledge Public Relations in Japan - PR Research Book

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