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Routledge Public Relations in Japan - Communication Management

Name: Routledge Public Relations in Japan - Communication Management
Brand: Routledge
Price: 136.79 GBP
Availability: InStock

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Description

Explore the unique landscape of Japanese communication through this scholarly study from Routledge. While Japan has experienced rapid economic growth, its public relations industry functions differently than Western models. This book examines how PR roles are handled primarily in-house and why a specific degree is often not required for agency work. As the first in-depth academic discussion of the field, this text analyzes the political, social, and economic conditions that shaped PR development in Japan. It moves beyond mainstream history that focuses only on organizational aspects to provide a deeper look at a culture of lifetime employment and its impact on communication management. This is an essential resource for understanding the evolution of PR in a distinct cultural context.

Key Features

This Routledge publication provides the first in-depth scholarly discussion regarding the development of PR in Japan.

The text examines how political, social, and economic conditions have influenced Japanese communication management.

Learn why PR functions in Japan are handled predominantly in-house compared to Western counterparts.

Gain insight into the relationship between the culture of lifetime employment and communication practices.

This book explores the specific organizational aspects and industry requirements within the Japanese PR landscape.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 113863476X
Category: Books > Subjects > Business, Finance & Law > Accounting > International
Domain: Amazon UK
Release Date: 02 October 2018
Listed Since: 09 November 2017

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Routledge Public Relations in Japan - Communication Management

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It has never been this cheap. We have no record of a lower price.

Routledge Public Relations in Japan - Communication Management

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Price Distribution

Price Analysis

Description

Key Features

Product Specifications

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