International Public Relations: A Comparative Analysis (Routledge Communication Series) - Image 1

£110.00

It has never been this cheap. We have no record of a lower price.

£110 today · cheaper than every other day in the last 3 months

Routledge International Public Relations: A Comparative Analysis (Routledge Communication Series)

Name: International Public Relations: A Comparative Analysis (Routledge Communication Series)
Brand: Routledge
Price: 110.0 GBP
Availability: InStock

International

Price Distribution

Price distribution over 52 days • 1 price levels

Days at Price

Price Analysis

Most common price: £110 (52 days, 100.0%)

Price range: £110 - £110

Price levels: 1 different prices over 52 days

Description

As a formal occupation, public relations grew primarily in the United States through much of the twentieth century. In recent years, however, it has spread rapidly throughout the world. Broad outlines on how public relations practices differ from country to country have only recently begun to take shape in scholarly writing about the field. The existing literature on international public relations tends to focus on how those working for western organizations --particularly multi-national corporations--can best practice abroad. Although useful, such writings tend to focus on adaptation of western approaches, not on development of new ones designed specifically for varied sociocultural settings around the world. The editors have produced this book for a number of reasons. There has been tremendous growth in the teaching of public relations around the world--enhancing practice in many countries outside North America. There has also been rapid growth in the number of professors who demand theoretical perspectives which might facilitate a unified comparative analysis across countries and regions. Only a few U.S. universities--six documented in this book--now teach courses formerly called "International Public Relations." However, many professors are going abroad to teach and do research. This suggests increased interest in and a need for courses dealing with international public relations. Furthermore, there is a dearth of literature dealing in depth with international PR, an important component of international communication. This appears to be the first book-length comparative analysis of public relations as practiced in various countries and regions around the world. Although existing books on international PR focus largely on ways in which western practitioners, employers, and clients can operate effectively in other countries, this volume views public relations in each country or region covered from the perspective of practitioners in that country. It contains six chapters designed to provide a theoretical anchor for the 14 country and region analyses. Given the intense interest in public relations education as a factor in professional enhancement, it also discusses issues and practices relating to education.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 0805816844
Category: Books > Subjects > Business, Finance & Law > Accounting > International
Domain: Amazon UK
Release Date: 01 March 1996
Listed Since: 23 December 2006

Barcode

No barcode data available

It has never been this cheap. We have no record of a lower price.

Routledge International Public Relations: A Comparative Analysis (Routledge Communication Series)

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

International Public Relations: A Comparative Analysis (Routledge Communication Series)

Experiencing Public Relations: International Voices

The Public Relations of Everything - Routledge PR History

Public Relations: Contemporary Issues and Techniques

Routledge - Public Relations, Society and History Book

Government Public Relations: A Reader (Public Administration and Public Policy)

Public Relations: A Guide to Strategic Communication

Public Relations Writing: Form and Style

Public Relations and the Power of Creativity: Strategic Opportunities, Innovation and Critical Challenges: 3 (Advances in Public Relations and Communication Management, 3)

Primer of Public Relations Research, Third Edition: Third Edition

Public Relations and the History of Ideas - Routledge

Public Relations: Study Guide

Public Relations: Critical Debates and Contemporary Practice

Planning and Managing Public Relations Campaigns: A Strategic Approach (0)

Culture and Public Relations: Links and Implications (Routledge Communication Series)

Women in Public Relations: How Gender Influences Practice

Popular Culture and Social Change: The Hidden Work of Public Relations (Routledge New Directions in PR & Communication Research)

International Public Relations: Perspectives from deeply divided societies (Routledge New Directions in PR & Communication Research)

Public Relations: Best Practices and Applications

Global Public Relations: Spanning Borders, Spanning Cultures

It has never been this cheap. We have no record of a lower price.

Routledge International Public Relations: A Comparative Analysis (Routledge Communication Series)

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

International Public Relations: A Comparative Analysis (Routledge Communication Series)

Experiencing Public Relations: International Voices

The Public Relations of Everything - Routledge PR History

Public Relations: Contemporary Issues and Techniques

Routledge - Public Relations, Society and History Book

Government Public Relations: A Reader (Public Administration and Public Policy)

Public Relations: A Guide to Strategic Communication

Public Relations Writing: Form and Style

Public Relations and the Power of Creativity: Strategic Opportunities, Innovation and Critical Challenges: 3 (Advances in Public Relations and Communication Management, 3)

Primer of Public Relations Research, Third Edition: Third Edition

Public Relations and the History of Ideas - Routledge

Public Relations: Study Guide

Public Relations: Critical Debates and Contemporary Practice

Planning and Managing Public Relations Campaigns: A Strategic Approach (0)

Culture and Public Relations: Links and Implications (Routledge Communication Series)

Women in Public Relations: How Gender Influences Practice

Popular Culture and Social Change: The Hidden Work of Public Relations (Routledge New Directions in PR & Communication Research)

International Public Relations: Perspectives from deeply divided societies (Routledge New Directions in PR & Communication Research)

Public Relations: Best Practices and Applications

Global Public Relations: Spanning Borders, Spanning Cultures