International Public Relations: A Comparative Analysis (Routledge Communication Series) - Image 1

£110.00

Routledge International Public Relations: A Comparative Analysis (Routledge Communication Series)

Name: International Public Relations: A Comparative Analysis (Routledge Communication Series)
Brand: Routledge
Price: 110.0 GBP
Availability: InStock

Public Relations

Price History & Forecast

Last 32 days • 32 data points (No recent data available)

Historical

Generating forecast...

Price Distribution

Price distribution over 32 days • 1 price levels

Days at Price

Price Analysis

Most common price: £110 (32 days, 100.0%)

Price range: £110 - £110

Price levels: 1 different prices over 32 days

Description

As a formal occupation, public relations grew primarily in the United States through much of the twentieth century. In recent years, however, it has spread rapidly throughout the world. Broad outlines on how public relations practices differ from country to country have only recently begun to take shape in scholarly writing about the field. The existing literature on international public relations tends to focus on how those working for western organizations --particularly multi-national corporations--can best practice abroad. Although useful, such writings tend to focus on adaptation of western approaches, not on development of new ones designed specifically for varied sociocultural settings around the world. The editors have produced this book for a number of reasons. There has been tremendous growth in the teaching of public relations around the world--enhancing practice in many countries outside North America. There has also been rapid growth in the number of professors who demand theoretical perspectives which might facilitate a unified comparative analysis across countries and regions. Only a few U.S. universities--six documented in this book--now teach courses formerly called "International Public Relations." However, many professors are going abroad to teach and do research. This suggests increased interest in and a need for courses dealing with international public relations. Furthermore, there is a dearth of literature dealing in depth with international PR, an important component of international communication. This appears to be the first book-length comparative analysis of public relations as practiced in various countries and regions around the world. Although existing books on international PR focus largely on ways in which western practitioners, employers, and clients can operate effectively in other countries, this volume views public relations in each country or region covered from the perspective of practitioners in that country. It contains six chapters designed to provide a theoretical anchor for the 14 country and region analyses. Given the intense interest in public relations education as a factor in professional enhancement, it also discusses issues and practices relating to education.

Product Specifications

Brand: Routledge
Format: Hardcover
ASIN: 0805816844
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Public Relations
Domain: Amazon UK
Release Date: 01 March 1996
Listed Since: 23 December 2006

Barcode

No barcode data available

Routledge International Public Relations: A Comparative Analysis (Routledge Communication Series)

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

International Public Relations: A Comparative Analysis (Routledge Communication Series)

Culture and Public Relations: Links and Implications (Routledge Communication Series)

Global Public Relations: Spanning Borders, Spanning Cultures

Government Public Relations: A Reader (Public Administration and Public Policy)

Handbook of Public Relations

International Public Relations: Perspectives from deeply divided societies (Routledge New Directions in PR & Communication Research)

The Routledge Companion to Public Relations (Routledge Companions in Marketing, Advertising and Communication)

Public Relations Theory: Application and Understanding

Public Relations: Critical Concepts in Media and Cultural Studies

Sport Public Relations and Communication (Routledge Sports Marketing Series)

Routledge Pathways to Public Relations - History of Practice

Routledge Pathways to Public Relations - History of Practice

The Global Public Relations Handbook: Theory, Research, and Practice

The Global Public Relations Handbook: Theory, Research, and Practice

Practical Public Relations: Theories AND Techniques That Make a Difference

Public Relations

Routledge Women in PR History - The History of Public Relations

Public Relations: Contemporary Issues and Techniques

Women in Public Relations: How Gender Influences Practice

Public Relations History: Theory, Practice, and Profession

Public Relations and Communications: From Theory to Practice

Routledge Public Relations, Society & Culture Book

Comparative Higher Education: Knowledge, the University, and Development (Contemporary Studies in Social and Policy Issues in Educatio)

Sport Public Relations and Communication (Routledge Sports Marketing Series)