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£120.00

Cognella Academic Publishing Cognella Public Relations: A Guide to Strategic Communication

Name: Cognella Public Relations: A Guide to Strategic Communication
Brand: Cognella Academic Publishing
Price: 120.0 GBP
Availability: InStock

Public Relations

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Description

Master the fundamentals of modern communication with Public Relations: A Guide to Strategic Communication by Cognella Academic Publishing. This textbook offers a comprehensive look into a field that changes rapidly in both theory and practice. It provides students with current, practical information that reflects the newest trends in the industry. Readers will explore the general nature of public relations and gain insight into various career paths available in the field. The text covers essential topics including the history of public relations, academic research, and the roles of public opinion, ethics, and the media. It also addresses employee relations to ensure a well-rounded understanding of the discipline. This guide is designed to help students navigate the evolving landscape of strategic communication with confidence.

Key Features

Stay current with practical information that reflects the newest trends in the rapidly changing public relations field.

Explore diverse career paths and learn about the general nature of professional public relations work.

Understand the historical foundations and academic research that drive the discipline of strategic communication.

Examine the significant roles that public opinion, ethics, and the media play in modern public relations.

Gain insights into employee relations to build a complete understanding of organizational communication.

Product Specifications

Brand: Cognella Academic Publishing
Format: paperback
ASIN: 1516564995
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Public Relations
Domain: Amazon UK
Release Date: 30 May 2020
Listed Since: 28 May 2020

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Cognella Academic Publishing Cognella Public Relations: A Guide to Strategic Communication

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