£109.02

About as cheap as it gets — within 5% of the all-time low it hit 1 month ago.

£109 today · all-time low £109 (Oct 2026) · usually £112

Routledge - The Strategy and Tactics of Pricing Book

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£164.86 £103.34 £116.76 £130.18 £143.61 £157.03 £170.45 12 August 2026 01 September 2026 22 September 2026 12 October 2026 02 November 2026
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Price distribution over 83 days • 6 price levels

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25 days · current 41 days 2 days 11 days 3 days 1 day 0 10 21 31 41 £109 £111 £113 £114 £135 £165 Days at Price

Price Analysis

Most common price: £111 (41 days, 49.4%)

Price range: £109 - £165

Price levels: 6 different prices over 83 days

Description

Master the art of profitable growth with The Strategy and Tactics of Pricing by Routledge. This guide moves beyond simple cost-plus calculations and sales goal chasing. Instead, it teaches you how to make strategic decisions that proactively manage customer perceptions of value and motivate purchasing decisions. By learning to shift demand curves, you can manage markets more effectively and drive higher profits. This updated edition introduces new concepts from behavioral economics and utilizes a streamlined value cascade structure to organize key topics. With major revisions to nearly half of the chapters, this book provides modern insights for students and professionals looking to master strategic pricing and market management.

Key Features

Learn to make strategic pricing decisions that proactively manage customer perceptions of value and motivate purchasing decisions.

This Routledge publication teaches methods to shift demand curves and grow business more profitably.

The new edition includes a discussion on harnessing concepts from behavioral economics to improve pricing strategies.

A streamlined value cascade structure helps readers navigate complex pricing topics more effectively.

This updated text features major revisions to almost half of the chapters to ensure current relevance.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
19 January 2018
Listed Since
05 April 2017

Barcode

No barcode data available

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