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£65 today · previous high £65 · all-time low £64

Edward Elgar Publishing Handbook of Pricing Research in Marketing (Research Handbooks in Business and Management series)

Amazon

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£65.06 £64.31 £64.48 £64.64 £64.80 £64.96 £65.13 26 July 2026 05 August 2026 15 August 2026 25 August 2026 04 September 2026
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Price distribution over 41 days • 2 price levels

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Current Price
5 days 36 days · current 0 9 18 27 36 £64 £65 Days at Price

Price Analysis

Most common price: £65 (36 days, 87.8%)

Price range: £64 - £65

Price levels: 2 different prices over 41 days

Description

Pricing is an essential aspect of the marketing mix for brands and products. Further, pricing research in marketing is interdisciplinary, utilizing economic and psychological concepts with special emphasis on measurement and estimation. This unique Handbook provides current knowledge of pricing in a single, authoritative volume and brings together new cutting-edge research by established marketing scholars on a range of topics in the area. The environment in which pricing decisions and transactions are implemented has changed dramatically, mainly due to the advent of the Internet and the practices of advance selling and yield management. Over the years, marketing scholars have incorporated developments in game theory and microeconomics, behavioral decision theory, psychological and social dimensions and newer market mechanisms of auctions in their contributions to pricing research. These chapters, specifically written for this Handbook, cover these various developments and concepts as applied to tackling pricing problems. Academics and doctoral students in marketing and applied economics, as well as pricing-focused business practitioners and consultants, will appreciate the state-of-the-art research herein.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
30 September 2010
Listed Since
09 August 2010

Barcode

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