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£604.89

Edward Elgar Publishing Pricing Tactics, Strategies, and Outcomes (Business Economics series)

Name: Pricing Tactics, Strategies, and Outcomes (Business Economics series)
Brand: Edward Elgar Publishing
Price: 586.49 GBP
Availability: InStock

Microeconomics

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Description

The economics literature on pricing and pricing tactics has made huge progress in the last few decades mostly due to the influence of the asymmetric information and game theory revolutions in microeconomic theory. This authoritative two volume collection brings together some classic contributions which predate these revolutions, and older and newer papers which have employed these modern techniques to further our understanding of how pricing works in real world settings. Pricing Tactics, Strategies, and Outcomes approaches the subject mainly from the theoretical perspective, but includes also some important empirical papers. Important topics covered include entry deterrence, reputation formation, product line pricing, collusive behavior, tying and bundling, leasing, and sales and couponing strategies. The book should prove a useful reference tool for marketing students and faculty interested in the literature on pricing.

Product Specifications

Brand: Edward Elgar Publishing
Format: hardcover
ASIN: 184542476X
Category: Books > Subjects > Business, Finance & Law > Economics > Microeconomics
Domain: Amazon UK
Release Date: 27 March 2007
Listed Since: 13 February 2007

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Edward Elgar Publishing Pricing Tactics, Strategies, and Outcomes (Business Economics series)

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