Wiley Pricing for Profitability - Activity-based Pricing Book

Stop losing sales to high prices or losing money to low prices. Pricing for Profitability: Activity-based Pricing for Competitive Advantage by Wiley provides a disciplined approach to developing your pricing strategy. This book explores the essential relationships between price, cost, and sales volume to drive better results for your business. Just as activity-based costing and management changed cost accounting, activity-based pricing offers a systematic way to examine how these factors affect your bottom line. Learn how to set prices that ensure you make both a sale and a profit, avoiding the common pitfalls of unprofitably low prices or lost opportunities from overpriced products.