£151.80

Routledge Value First, Then Price - Pricing Strategy Book

Name: Routledge Value First, Then Price - Pricing Strategy Book
Brand: Routledge
Price: 151.8 GBP
Availability: InStock

Management Science

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Description

Master the most effective and profitable way to set prices with Value First, Then Price by Routledge. This book moves beyond traditional cost-based models to teach value-based pricing, which focuses on the actual worth a product or service provides to the customer. This innovative collection introduces a quantitative methodology for valuing pricing. You can see these concepts in action through a wide variety of real-life industrial and B2B case studies. It provides a state-of-the-art overview of how leading companies quantify and document the value they deliver to their clients. Designed for both practical application and academic study, this book serves as a guide for professionals looking to improve profitability. It also provides students and researchers with a specific method to draw invaluable data from business scenarios. Whether you are managing a B2B firm or conducting management science research, this text offers the best practice frameworks needed to succeed in modern pricing strategy.

Key Features

Learn a quantitative methodology to value pricing effectively rather than relying on simple cost-based models.

Study real-life industrial and B2B cases that road-test practical pricing strategies in actual business environments.

Gain a state-of-the-art overview of how leading companies quantify and document value for their customers.

Access a professional framework designed to help students and researchers draw invaluable data from business studies.

Implement best practice strategies to increase profitability by focusing on customer-perceived value.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 1032012196
Category: Books > Subjects > Business, Finance & Law > Management > Management Science
Domain: Amazon UK
Release Date: 28 December 2021
Listed Since: 08 July 2021

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Routledge Value First, Then Price - Pricing Strategy Book

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