£154.88

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Routledge Value First, Then Price: Value-Based Pricing Strategies

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£154.95 £154.87 £154.89 £154.91 £154.92 £154.94 £154.96 11 August 2026 24 August 2026 06 September 2026 19 September 2026 02 October 2026
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Price distribution over 53 days • 1 price levels

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Price range: £155 - £155

Price levels: 1 different prices over 53 days

Description

Value First, Then Price by Routledge presents a quantitative methodology for implementing value-based pricing, where products and services are priced according to their value to customers rather than production costs. This innovative collection combines theoretical foundations with real-world applications across industrial and B2B sectors, demonstrating how leading companies quantify and document customer value. The book serves as both a comprehensive overview of best practices and a practical guide for students, researchers, and pricing professionals seeking to develop data-driven pricing strategies that maximise profitability and market competitiveness.

Key Features

Routledge's value-based pricing book introduces a quantitative methodology for pricing products and services based on customer value rather than cost.

Real-life case studies from industrial and B2B sectors demonstrate how leading companies apply value-based pricing strategies in practice.

The book provides a state-of-the-art overview of best practices for quantifying and documenting value to customers in pricing decisions.

Designed for students and researchers seeking data-driven approaches to develop effective pricing strategies that increase profitability.

Value First, Then Price equips professionals with methods to draw invaluable data insights for building sustainable pricing models.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
28 December 2021
Listed Since
08 July 2021

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