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Sage Publishing Pricing Strategies: Harvesting Product Value

Name: Pricing Strategies: Harvesting Product Value
Brand: Sage Publishing
Price: 42.46 GBP
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Description

Written by a leading pricing researcher, this book provides a simple unified system for the setting and management of prices. The pricing procedures described are grounded in basic research and are generally applicable over products, situations, and times. The result is that students gain a deeper, more generally useful understanding of this essential aspect of business. The author demystifies the math necessary for making pricing decisions. Using clear, direct language, he explains in detail how to apply expected value, multiple regression, price elasticity, and generalized breakeven analysis to essential pricing tasks. He uses a descriptive approach to explaining mathematical techniques so that formulas can be seen as simply more detailed specifications of intuitive ideas. Used in dozens of college and MBA classes all over the world, Pricing Strategies is now available in a second edition. This revised edition includes updated examples and exercises as well as expanded coverage of topics such as freemium and in-app pricing, subscriptions, tipping, pay-what-you-want pricing, pricing algorithms, and dynamic pricing. Robert M. Schindler is a Professor of Marketing at Rutgers University, USA.

Product Specifications

Brand: Sage Publishing
Format: paperback
ASIN: 1526494418
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Brands & Corporate Identity
Domain: Amazon UK
Release Date: 12 March 2023
Listed Since: 12 September 2022

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It has never been this cheap. We have no record of a lower price.

Sage Publishing Pricing Strategies: Harvesting Product Value

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Price Distribution

Price Analysis

Description

Product Specifications

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Similar Products You Might Like

Sage Pricing Strategies: A Marketing Approach by Robert M. Schindler

Handbook of Pricing Research in Marketing (Research Handbooks in Business and Management series)

The Strategy and Tactics of Pricing: A Guide to Growing More Profitably

Digital Pricing: A Guide to Strategic Pricing for the Digital Economy (Management for Professionals)

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