Routledge Digital Pricing Strategy - Capturing Value from Digital Innovations

Digital Pricing Strategy is a comprehensive guide that equips professionals and students with practical knowledge of how companies design, analyse, and execute digital pricing strategies in the modern marketplace. Written by Routledge with contributions from academic and professional experts worldwide, this text addresses critical areas including data valuation and pricing, platform economics, subscription models, and monetisation strategies across global markets. The book features real-world case studies and interviews from industry leaders such as Zuora, Honeywell, Relayr, Alcatel Lucent, ABB, Thales, and General Electric, demonstrating how these concepts apply to actual business scenarios. With chapter objectives and learning aids integrated throughout, Digital Pricing Strategy serves as an essential resource for understanding how organisations capture value from digital innovations and adapt pricing strategies to remain competitive in an increasingly digital economy.