Routledge Digital Pricing Strategy - Business Management Book

Master the complexities of modern revenue models with Digital Pricing Strategy by Routledge. This comprehensive text offers a best-practice overview of how organizations design, analyze, and execute pricing strategies within the digital landscape. By combining insights from global academic and professional experts, this book provides the tools needed to navigate the evolving digital economy. Readers will explore essential topics including the value and pricing of data, platform pricing models, and subscription-based strategies. The content also addresses the monetization of the global environment, ensuring a well-rounded understanding of digital value capture. To bridge the gap between theory and practice, the text includes real-world case studies and interviews from industry leaders such as Zuora, Honeywell, Relayr, Alcatel Lucent, ABB, Thales, and General Electric. Designed to support both professional development and academic success, the book features structured chapter objectives and summaries to aid learning. Whether you are a student or a business professional, this resource provides the practical knowledge required to manage pricing in an increasingly digital world.