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£45.58
Wiley The Price Advantage 2nd Edition - Pricing Strategy Guide
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Most common price: £46 (62 days, 95.4%)
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Description
Key Features
The Price Advantage, 2nd Edition provides a comprehensive look at creating pricing strategies that work in both good and bad economic times.
Written by three preeminent pricing experts from McKinsey & Company to provide professional-grade industry insights.
This Wiley Finance guide helps managers use pricing as a powerful profit lever to improve business results.
The second edition includes a major revision and extension of the first book to offer updated practical guidance.
Designed specifically for executives and pricing practitioners who want to capture and sustain pricing gains.
Product Specifications
- Brand
- Wiley
- Format
- hardcover
- ASIN
- 0470481773
- Domain
- Amazon UK
- Release Date
- 21 May 2010
- Listed Since
- 01 December 2008
Barcode
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