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Stanford Business Books - Pricing and Revenue Optimization

Amazon

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Description

Pricing and Revenue Optimization: Second Edition provides a comprehensive introduction to the theories and applications of revenue management. This book tracks the evolution of the field, from the early success of yield management in the commercial airline industry to modern advancements in markdown management and dynamic pricing. While many mathematical approaches to pricing remain difficult for students and managers to understand, this text makes these sophisticated techniques accessible. It applies mathematical analysis to help professionals across various industries optimize their pricing strategies effectively. This second edition serves as a foundational resource for anyone looking to master the application of mathematical concepts to drive revenue.

Key Features

This second edition from Stanford Business Books offers a complete introduction to pricing and revenue optimization concepts.

The text covers the evolution of yield management from its origins in the commercial airline industry to modern applications.

Readers can learn about recent successes in markdown management and dynamic pricing strategies.

The book makes sophisticated mathematical techniques accessible to students and typical managers.

It provides practical applications of mathematical analysis to help optimize pricing across many different industries.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
18 May 2021
Listed Since
28 January 2020

Barcode

No barcode data available

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