Routledge Pricing and Revenue Management of Services Book

Navigate the complexities of modern service economics with The Pricing and Revenue Management of Services: A Strategic Approach. Published by Routledge, this book addresses the shifts in consumer lifestyles caused by new technologies and the rise of e-commerce. It provides a deep look into contemporary research by integrating theoretical frameworks with real-world business practices. Author Ng uses language that is both useful for practitioners and thought-provoking for researchers. The text is structured to help readers understand the mechanics of value. The first section focuses on the individual buyer, exploring the motivations behind purchases and how price influences those decisions. The second section shifts to the aggregate buyer, offering a broader view of market dynamics. This book is an essential resource for anyone looking to understand the latest concepts in service-based pricing and revenue management in a rapidly changing global market.