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Routledge Pricing and Revenue Management of Services - Routledge

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Description

This strategic guide integrates contemporary theory with real-world practices to explore pricing and revenue management in the modern services economy. The book addresses how changing lifestyles, technology and e-commerce shape service delivery and pricing decisions. It begins by examining individual buyers, exploring the psychological factors that drive purchase decisions and the critical role price plays in consumer motivation. The second section broadens the focus to aggregate buyer behaviour, offering prescriptive insights grounded in current research. Written for professionals seeking to understand both the conceptual foundations and practical applications of revenue management, this Routledge publication bridges the gap between academic theory and actionable business strategy.

Key Features

The Pricing and Revenue Management of Services explores buyer motivation and purchasing behaviour from both individual and aggregate perspectives.

This Routledge Advances in Management & Business Studies title integrates theoretical concepts with real-world applications for contemporary services pricing.

The book addresses how technology, e-commerce and evolving lifestyles impact service pricing and revenue management strategies.

Offers prescriptive, thought-provoking language designed to help professionals implement pricing strategies in modern service industries.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
26 July 2007
Listed Since
21 December 2006

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