£131.84

Routledge Pricing and Revenue Management of Services Book

Name: Routledge Pricing and Revenue Management of Services Book
Brand: Routledge
Price: 131.84 GBP
Availability: InStock

Business & Economic History

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Description

Navigate the complexities of modern service economics with The Pricing and Revenue Management of Services: A Strategic Approach. Published by Routledge, this book addresses the shifts in consumer lifestyles caused by new technologies and the rise of e-commerce. It provides a deep look into contemporary research by integrating theoretical frameworks with real-world business practices. Author Ng uses language that is both useful for practitioners and thought-provoking for researchers. The text is structured to help readers understand the mechanics of value. The first section focuses on the individual buyer, exploring the motivations behind purchases and how price influences those decisions. The second section shifts to the aggregate buyer, offering a broader view of market dynamics. This book is an essential resource for anyone looking to understand the latest concepts in service-based pricing and revenue management in a rapidly changing global market.

Key Features

Integrates academic theory with real-world business practices to provide a practical understanding of service pricing.

Explores how new technologies and e-commerce are changing consumer lifestyles and service demand.

Analyzes individual buyer behavior to explain the motivations behind purchase decisions and the role of price.

Investigates aggregate buyer behavior to provide a comprehensive view of market-level revenue management.

Provides a strategic approach to contemporary research in the field of management and business studies.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 0415350778
Category: Books > Subjects > Business, Finance & Law > Biographies & Histories > Business & Economic History
Domain: Amazon UK
Release Date: 26 July 2007
Listed Since: 21 December 2006

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Routledge Pricing and Revenue Management of Services Book

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