£35.66

Springer Digital Pricing: A Guide to Strategic Pricing for the Digital Economy (Management for Professionals)

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£42.51 £34.97 £36.62 £38.26 £39.91 £41.55 £43.20 26 April 2026 11 May 2026 26 May 2026 10 June 2026 25 June 2026

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Price range: £36 - £43

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Description

This is one of the first books to combine the current megatrend of digitalization and pricing as the most effective lever for increasing and sustaining profits. The book presents the basics of digital pricing as well as modeling methods and implementation examples. This structure helps in tackling the latest developments and challenges due to digitalization. Readers will gain a detailed insight into using innovative revenue and price models to generate a sustainable competitive advantage for their companies. The author uses his cross-industry experience to draw on several examples of innovative digital pricing approaches which can be applied in industrial sectors such as automotive, industrial goods and machinery, as well as service sectors like telecommunications, transportation and tourism.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
04 March 2023
Listed Since
30 November 2022

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