£45.38

Routledge - The Strategy and Tactics of Pricing Guide

Name: Routledge - The Strategy and Tactics of Pricing Guide
Brand: Routledge
Price: 45.38 GBP
Availability: InStock

Purchasing & Procurement

About as cheap as it gets. The only time it was cheaper was 3 months ago.

£45 today · all-time low £45 (Jul 2026) · usually £49

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Last 89 days · 89 data points

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Price distribution over 89 days • 5 price levels

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Most common price: £54 (41 days, 46.1%)

Price range: £45 - £57

Price levels: 5 different prices over 89 days

Description

Master value-based pricing with The Strategy and Tactics of Pricing by Routledge. This influential text serves as a core guide for students and practitioners worldwide who want to grow more profitably. Instead of focusing on simple cost-covering or sales goals, this book teaches you how to manage pricing decisions strategically. Learn to frame choices that proactively influence how customers perceive value. This guide provides the tools to manage internal costs and shift demand to increase profit margins. It is an essential resource for anyone looking to balance value creation and extraction within their markets through professional pricing management.

Key Features

This Routledge publication is a well-established and influential text for strategic pricing.

Learn value-based pricing methods used by practitioners and students globally.

The guide teaches how to manage pricing decisions to grow more profitably.

Develop strategies to influence customer perceptions of value through proactive choices.

Move beyond calculating prices based on costs to focus on strategic market value.

Product Specifications

Brand: Routledge
Format: paperback
ASIN: 1032540729
Category: Books > Subjects > Business, Finance & Law > Professional Finance > Purchasing & Procurement
Domain: Amazon UK
Release Date: 02 November 2023
Listed Since: 30 August 2023

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Routledge - The Strategy and Tactics of Pricing Guide

About as cheap as it gets. The only time it was cheaper was 3 months ago.

Price History & Forecast

Price Distribution

Price Analysis

Description

Key Features

Product Specifications

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