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£48.51

Cambridge University Press Cambridge Principles of Pricing - Analytical Economics Book

Name: Cambridge Principles of Pricing - Analytical Economics Book
Brand: Cambridge University Press
Price: 48.51 GBP
Availability: InStock

Econometrics

About as cheap as it gets. The only time it was cheaper was 1 month ago.

£49 today · all-time low £47 (Jul 2026) · usually £48

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Description

Master the fundamentals of revenue and profit through a scientific lens. Principles of Pricing: An Analytical Approach by Cambridge University Press offers a unique way to understand how pricing decisions impact customer behavior and firm image. Unlike standard marketing texts, this book uses an analytical approach rooted in the basic principles of microeconomics to help readers think clearly about value and cost. Authors Rakesh Vohra and Lakshman Krishnamurthi provide deep insights into complex market dynamics. This text moves beyond surface-level strategies to explore the mechanics of how prices function within various economic frameworks. Whether you are studying econometrics or business economics, this book provides the mathematical and logical foundation needed to navigate modern pricing environments. It is an essential resource for those looking to understand the relationship between economic theory and real-world business success.

Key Features

Analytical approach that connects pricing strategies directly to the core principles of microeconomics.

In-depth exploration of auction use to understand how different bidding environments affect market outcomes.

Detailed examination of price discrimination techniques used to manage revenue and customer segments.

Comprehensive insights into pricing within competitive environments to help navigate market competition.

Focus on the three pillars of firm success: revenue, profits, customer behavior, and brand image.

Product Specifications

Brand: Cambridge University Press
Format: hardcover
ASIN: 1107010659
Category: Books > Subjects > Business, Finance & Law > Economics > Econometrics
Domain: Amazon UK
Release Date: 05 March 2012
Listed Since: 28 April 2011

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Cambridge University Press Cambridge Principles of Pricing - Analytical Economics Book

About as cheap as it gets. The only time it was cheaper was 1 month ago.

Price History & Forecast

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