£61.99

Oxford University Press MAKING PRICING DECISIONS

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Description

This book explores the relationship between the market environment and the pricing process. The primary price-related issues are all explored in the context of a basic framework. This book should be of interest to academics and advanced students in marketing, management science, business policy, economics and finance; practising managers with a responsibility for pricing. About the Author Adamantios Diamantopoulos is Professor of International Marketing at the European Business Management School, University of Wales, Swansea, UK.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
15 November 1994
Listed Since
04 January 2007

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