Visionary Pricing: Reflections and Advances in Honor of Dan Nimer: 19 (Advances in Business Marketing and Purchasing, 19) - Image 1

£46.93

Emerald Group Publishing Limited Visionary Pricing: Reflections and Advances in Honor of Dan Nimer: 19 (Advances in Business Marketing and Purchasing, 19)

Name: Visionary Pricing: Reflections and Advances in Honor of Dan Nimer: 19 (Advances in Business Marketing and Purchasing, 19)
Brand: Emerald Group Publishing Limited
Price: 44.1 GBP
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Description

"Visionary Pricing" is dedicated to Dan Nimer, pioneer of pricing and price management. The volume features leading edge thinking from today's preeminent pricing thought leaders from North America, Europe, and Asia who originally came together 30 years ago to encourage the development of pricing. They now assess the present and future destiny of pricing, pricing innovation, and pricing paradigms that are influencing the evolution of pricing throughout the world. The volume contains four sections: section 1 interviews Nimer and presents his views on the emergence of value-based pricing as an influential pricing paradigm of the 21st century; section 2 focuses on pricing strategy and competitive advantage; section 3 focuses on the difining role of value in pricing; and section 4 focuses on pricing capability and innovation.

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Used Book in Good Condition

Product Specifications

Brand: Emerald Group Publishing Limited
Format: hardcover
ASIN: 1780529961
Category: Books > Subjects > Business, Finance & Law > Economics
Domain: Amazon UK
Release Date: 29 November 2012
Listed Since: 12 May 2012

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Emerald Group Publishing Limited Visionary Pricing: Reflections and Advances in Honor of Dan Nimer: 19 (Advances in Business Marketing and Purchasing, 19)

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