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Routledge Public Relations Metrics: Research and Evaluation - Routledge
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Description
Key Features
Public Relations Metrics book covers current research and evaluation methods recognised by leading international scholars and practitioners.
Routledge Communication Series publication includes diverse perspectives from PR professionals across the United States, Europe, Asia, and Africa.
Evaluation frameworks presented throughout the book apply to PR measurement challenges in academic and professional settings worldwide.
The volume addresses practical measurement approaches that help PR teams demonstrate campaign value and organisational impact.
Product Specifications
- Brand
- Routledge
- Format
- hardcover
- ASIN
- 0805862722
- Domain
- Amazon UK
- Release Date
- 28 May 2008
- Listed Since
- 30 July 2007
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