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£128.05
Routledge Public Relations Metrics: Research and Evaluation Book
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Description
Key Features
Global perspective featuring insights from scholars and practitioners in the United States, Europe, Asia, and Africa.
Covers current methods and ideas used for measurement and evaluation in the public relations profession.
Addresses the increasing need for standardized research within both academic and professional environments.
Part of the respected Routledge Communication Series for specialized study.
Provides a comprehensive overview of the existing state of knowledge regarding PR metrics.
Product Specifications
- Brand
- Routledge
- Format
- hardcover
- ASIN
- 0805862722
- Domain
- Amazon UK
- Release Date
- 28 May 2008
- Listed Since
- 30 July 2007
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