£128.05

Routledge Public Relations Metrics: Research and Evaluation Book

Name: Routledge Public Relations Metrics: Research and Evaluation Book
Brand: Routledge
Price: 128.05 GBP
Availability: InStock

Public Relations

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Description

Public Relations Metrics: Research and Evaluation provides a comprehensive look at the current state of knowledge regarding measurement and evaluation in the PR field. As the demand for measurable results grows within both academic settings and professional practice, this volume serves as a vital resource for understanding how to track and assess communication impact. Part of the Routledge Communication Series, this book brings together diverse ideas and methodologies that are applicable on a global scale. It features contributions from scholars and practitioners representing various regions, including the United States, Europe, Asia, and Africa. Whether you are a student studying communication theory or a professional looking to refine your evaluation methods, this text offers a wide-ranging perspective on the tools used to quantify public relations success in a modern landscape.

Key Features

Global perspective featuring insights from scholars and practitioners in the United States, Europe, Asia, and Africa.

Covers current methods and ideas used for measurement and evaluation in the public relations profession.

Addresses the increasing need for standardized research within both academic and professional environments.

Part of the respected Routledge Communication Series for specialized study.

Provides a comprehensive overview of the existing state of knowledge regarding PR metrics.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 0805862722
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Public Relations
Domain: Amazon UK
Release Date: 28 May 2008
Listed Since: 30 July 2007

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Routledge Public Relations Metrics: Research and Evaluation Book

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