£135.75

McGraw-Hill Irwin McGraw-Hill Fundamentals of Selling 9/e with ACT CD-ROM

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Description

Master the art of professional sales with Fundamentals of Selling: Customers For Life Through Service, 9th Edition. Published by McGraw-Hill Irwin, this best-selling text provides a practical approach to the selling discipline. Unlike many theoretical books, this edition is written by Charles Futrell, a salesperson turned teacher, ensuring the content stays grounded in real-world application. Readers gain access to practical tips and business examples drawn from years of professional experience with major companies like Colgate, Upjohn, and Ayerst. The text focuses on building long-term customer relationships through service and uses role-plays to help learners develop essential skills. This edition includes the ACT CD-ROM to support the learning process. Whether you are a student or a professional, this book offers the hands-on insights needed to succeed in modern sales environments.

Key Features

Practical sales approach based on real-world experience rather than just theoretical perspectives.

Includes business examples from major companies such as Colgate, Upjohn, and Ayerst.

Focuses on building customer loyalty and long-term relationships through high-quality service.

Utilizes role-plays to help students and professionals practice essential selling techniques.

Written by Charles Futrell, a former sales professional and experienced instructor.

Comes with an ACT CD-ROM to supplement the core textbook material.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
01 April 2005
Listed Since
04 October 2006

Barcode

No barcode data available

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