McGraw-Hill Irwin McGraw-Hill Fundamentals of Selling 9/e with ACT CD-ROM

Master the art of professional sales with Fundamentals of Selling: Customers For Life Through Service, 9th Edition. Published by McGraw-Hill Irwin, this best-selling text provides a practical approach to the selling discipline. Unlike many theoretical books, this edition is written by Charles Futrell, a salesperson turned teacher, ensuring the content stays grounded in real-world application. Readers gain access to practical tips and business examples drawn from years of professional experience with major companies like Colgate, Upjohn, and Ayerst. The text focuses on building long-term customer relationships through service and uses role-plays to help learners develop essential skills. This edition includes the ACT CD-ROM to support the learning process. Whether you are a student or a professional, this book offers the hands-on insights needed to succeed in modern sales environments.