£121.08

Gabler Verlag Handbuch Preispolitik - Strategien und Planung

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Price History & Forecast

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Last 76 days • 76 data points (No recent data available)

Historical
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£121.08 £117.33 £118.15 £118.97 £119.78 £120.60 £121.42 22 February 2026 12 March 2026 31 March 2026 19 April 2026 08 May 2026

Price Distribution

Price distribution over 76 days • 2 price levels

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Current Price
66 days 10 days · current 0 17 33 50 66 £118 £121 Days at Price

Price Analysis

Most common price: £118 (66 days, 86.8%)

Price range: £118 - £121

Price levels: 2 different prices over 76 days

Description

Master the complexities of pricing with the Handbuch Preispolitik from Gabler Verlag. This comprehensive guide brings together renowned experts to cover the entire spectrum of pricing strategies, planning, organization, and implementation. Designed for real-world application, the content is structured around the actual business challenges faced by modern companies. Whether you are managing a single product or a large portfolio, this handbook provides practical answers to essential management questions. Authors Diller and Herrmann explore how to identify the optimal price for a product, how to execute price changes and repositioning effectively, and how to determine the limits of customer price acceptance. This resource is an essential tool for price managers looking to navigate new market challenges and drive business success through informed pricing decisions.

Key Features

Covers the full spectrum of pricing including strategy, planning, organization, and implementation to provide a complete professional overview.

Offers practical solutions to real-world business problems by structuring the content around actual corporate challenges.

Provides expert guidance on finding the optimal price point for products to maximize business potential.

Explains how to successfully manage price changes and product repositioning within competitive markets.

Helps identify the limits of customer price acceptance to ensure pricing remains effective and competitive.

Addresses new and modern challenges in pricing policy through detailed and comprehensive analysis by industry experts.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
11 April 2014
Listed Since
17 April 2014

Barcode

No barcode data available

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