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£125.41
Sage Publishing Cases in Public Relations Strategy - RACE Model Guide
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Description
Key Features
Cases in Public Relations Strategy uses the RACE model framework to structure research, planning, communication, and evaluation phases of campaigns.
Real-world case studies from contemporary campaigns provide practical examples across all major public relations activity areas.
Sage Publishing's client-oriented approach teaches students to evaluate and adapt strategies for organisations of any size, structure, or profit status.
The text systematically guides learners through meeting client needs before, during, and beyond campaign execution.
Strategic methodology covers both for-profit and nonprofit sectors, as well as global and local organisational contexts.
Product Specifications
- Brand
- Sage Publishing
- Format
- paperback
- ASIN
- 1506349153
- Domain
- Amazon UK
- Release Date
- 23 August 2018
- Listed Since
- 01 March 2018
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