£48.50

GRIN Verlag Native Advertising. Chancen und Herausforderungen im Online-Marketing

Price data last checked 96 day(s) ago - refreshing...

View at Amazon

We'll watch every seller, every day. One email when your price arrives.

It has never been this cheap. We have no record of a lower price.

£49 today · cheaper than every other day in the last 22 months

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey
↓ Forecast
where the price is heading next
↓ Statistics
all-time high & low, recent range
↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 570 days • 570 data points (No recent data available)

Historical
Generating forecast...
£50.50 £48.30 £48.78 £49.26 £49.74 £50.22 £50.70 16 August 2024 05 January 2025 27 May 2025 16 October 2025 08 March 2026

Price Distribution

Price distribution over 570 days • 2 price levels

Days at Price
Current Price
180 days · current 390 days 0 98 195 293 390 £49 £51 Days at Price

Price Analysis

Most common price: £51 (390 days, 68.4%)

Price range: £49 - £51

Price levels: 2 different prices over 570 days

Description

Studienarbeit aus dem Jahr 2015 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, Note: 1,3, Fachhochschule Wedel (Master-Studium E-Commerce), Veranstaltung: Online Marketing, Sprache: Deutsch, Abstract: Klassische Online-Werbung ist an einem kritischen Punkt angelangt: Nutzer empfinden Bannerwerbung als störend und ignorieren diese. Immer mehr Internetuser installieren AdBlocker, die Anzeigen automatisch unterdrücken und den Fokus auf redaktionelle Inhalte legen. Aus der Perspektive eines Publishers sind die aktuellen Entwicklungen existenzbedrohend. An dieser Problematik knüpft das sogenannte Native Advertising an, das auch in Deutschland immer mehr an Bedeutung gewinnt. Diese junge, aufstrebende Form der Online-Werbung ist Thema der vorliegenden Seminararbeit. Native Advertising gilt spätestens seit der dmexco 2014 als eines der bestimmenden Marketinginstrumente. Die Relevanz dieser Arbeit wird durch aktuelle Meldungen verdeutlicht: Am 9. April 2015 hat Facebook ein Patent angemeldet, mit dem sich das soziale Netzwerk einen Vorsprung im Native-Advertising-Werbeökosystem verschaffen möchte.

Product Specifications

Format
Paperback
Domain
Amazon UK
Release Date
29 July 2015
Listed Since
30 July 2015

Barcode

No barcode data available

Similar Products You Might Like

Native Advertising: Das Trojanische Pferd der Marketing Strategen um das ultimative Gewinnmodell
97% match

Native Advertising: Das Trojanische Pferd der Marketing Strategen um das ultimative Gewinnmodell

Diplomica Verlag

£43.99 12 Mar 2026
Eine empirische Studie zur Wirkung von Native Advertising auf mobilen Geräten
96% match

Eine empirische Studie zur Wirkung von Native Advertising auf mobilen Geräten

GRIN Verlag

£55.63 08 Mar 2026
Online Advertising and Promotion: Modern Technologies for Marketing (Advances in Marketing, Customer Relationship Management, and E-Services)
95% match

Online Advertising and Promotion: Modern Technologies for Marketing (Advances in Marketing, Customer Relationship Management, and E-Services)

IGI Global

£184.00 08 Feb 2026
Advertising in New Formats and Media: Current Research and Implications for Marketers
95% match

Advertising in New Formats and Media: Current Research and Implications for Marketers

emerald PUBLISHING

£95.99 01 Mar 2026
Digital Advertising and Marketing Communication
95% match

Digital Advertising and Marketing Communication

Willford Press

£64.50 01 Mar 2026
Internet Advertising & Sales (Internet Theory, Technology and Applications)
95% match

Internet Advertising & Sales (Internet Theory, Technology and Applications)

£77.25 09 Mar 2026
"Grown-up Internet" - Durch Marktforschungs-Standards und transparente Onlinewerbung zum etablierten Werbemedium
95% match

"Grown-up Internet" - Durch Marktforschungs-Standards und transparente Onlinewerbung zum etablierten Werbemedium

Examicus Verlag

£48.90 27 Mar 2026
Advertising by Design: Generating and Designing Creative Ideas Across Media, 4th Edition
94% match

Advertising by Design: Generating and Designing Creative Ideas Across Media, 4th Edition

Wiley

£53.58 17 Mar 2026
Advertising, Promotion, and New Media
94% match

Advertising, Promotion, and New Media

Routledge

£150.00 07 Apr 2026
Advertising and Integrated Brand Promotion (with CourseMate with Ad Age Printed Access Card)
94% match

Advertising and Integrated Brand Promotion (with CourseMate with Ad Age Printed Access Card)

Cengage Learning

£42.43 24 Feb 2026
Impacts of Online Advertising on Business Performance (Advances in Marketing, Customer Relationship Management, and E-services)
94% match

Impacts of Online Advertising on Business Performance (Advances in Marketing, Customer Relationship Management, and E-services)

IGI Global

£207.12 19 Apr 2026
Advertising Cultures: Gender, Commerce, Creativity (Culture, Representation and Identity series)
94% match

Advertising Cultures: Gender, Commerce, Creativity (Culture, Representation and Identity series)

Sage Publications

£143.52 10 Mar 2026
Advertising: Developments & Issues in the Digital Age - Book
94% match

Advertising: Developments & Issues in the Digital Age - Book

£121.71 12 Apr 2026
Advertising and Integrated Brand Promotion
94% match

Advertising and Integrated Brand Promotion

Cengage Learning

£72.67 08 Jan 2026
Advertising and Integrated Brand Promotion
94% match

Advertising and Integrated Brand Promotion

Cengage Learning

£43.51 03 Mar 2026
Advertising: Strategy, Creativity and Media
94% match

Advertising: Strategy, Creativity and Media

£59.79 11 Jan 2026
Advances in Advertising Research X: Multiple Touchpoints in Brand Communication: 10 (European Advertising Academy)
94% match

Advances in Advertising Research X: Multiple Touchpoints in Brand Communication: 10 (European Advertising Academy)

Springer

£87.18 01 Mar 2026
Web 2.0 and Beyond: Understanding the New Online Business Models, Trends, and Technologies
94% match

Web 2.0 and Beyond: Understanding the New Online Business Models, Trends, and Technologies

Bloomsbury Academic

£48.45 13 Apr 2026
Measuring the Effectiveness of Image and Linkage Advertising: The Nitty-Gritty of Maxi-Marketing
94% match

Measuring the Effectiveness of Image and Linkage Advertising: The Nitty-Gritty of Maxi-Marketing

Praeger

£60.38 21 Feb 2026
A Marketer's Guide to Digital Advertising: Transparency, Metrics, and Money
94% match

A Marketer's Guide to Digital Advertising: Transparency, Metrics, and Money

Kogan Page

£70.56 17 Feb 2026
Handbook of Research on the Future of Advertising and Brands in the New Entertainment Landscape (Advances in Marketing, Customer Relationship Management, and E-Services)
94% match

Handbook of Research on the Future of Advertising and Brands in the New Entertainment Landscape (Advances in Marketing, Customer Relationship Management, and E-Services)

£242.37 24 Jan 2026
Advertising Media Planning: A Brand Management Approach
94% match

Advertising Media Planning: A Brand Management Approach

Routledge

£49.99 22 Feb 2026
Advertising: Concept and Copy
94% match

Advertising: Concept and Copy

W. W. Norton & Company

£44.18 18 Feb 2026
A History of Advertising: The First 300,000 Years
94% match

A History of Advertising: The First 300,000 Years

Rowman & Littlefield Publishers

£100.72 09 Mar 2026