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Springer Designing Luxury Brands: The Art and Science of Creating Game-Changers (Management for Professionals)

Name: Designing Luxury Brands: The Art and Science of Creating Game-Changers (Management for Professionals)
Brand: Springer

Branding & Logo Design

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This book, a second offering after the successful first edition, shows how to build successful luxury brands using the power of sensory science and neuropsychology. The author presents inspiring business cases like Tesla Cybertruck, Chanel, KaDeWe, Baccarat, JACQUEMUS, NASA, MUD Jeans, Lilium, Rémy Cointreau, FENG J, Moncler, Louboutin, or Raffles Dubai in industries such as Fashion, Automotive or Leisure. The book highlights groundbreaking scientific methods - like the Derval Color Test® taken by over 30 million people - to help predict luxury shoppers’ preferences and purchasing patterns. Game-changing and unique features of successful luxury brands are decoded. Through various practical examples and experiments, readers will be able to build, revamp, or expand luxury brands and look at luxury from a new angle.

Product Specifications

Brand: Springer
Format: hardcover
ASIN: 3031540921
Category: Books > Subjects > Arts & Photography > Graphic Arts > Commercial > Branding & Logo Design
Domain: Amazon UK
Release Date: 28 June 2024
Listed Since: 11 January 2024

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Springer Designing Luxury Brands: The Art and Science of Creating Game-Changers (Management for Professionals)

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