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Cerebellum Press Strategic Marketing Management

Name: Strategic Marketing Management
Brand: Cerebellum Press

Management Science

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Strategic Marketing Management (9th Edition) outlines the essentials of marketing theory and offers a structured approach to identifying, understanding, and solving marketing problems. This book presents a comprehensive framework for developing sound marketing strategies that guide business decisions involving product and service design, branding, pricing, sales promotion, communication, and distribution. The concepts, principles, and frameworks advanced in this book apply to a wide range of organizations, from startups to established enterprises, from packaged-goods manufacturers to value-added service providers, from nonprofit entities to for-profit corporations.

Product Specifications

Brand: Cerebellum Press
Format: hardcover
ASIN: 1936572516
Category: Books > Subjects > Business, Finance & Law > Management > Management Science
Domain: Amazon UK
Release Date: 01 January 2018
Listed Since: 09 November 2017

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Cerebellum Press Strategic Marketing Management

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