£90.00

Cerebellum Press Strategic Marketing Management

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£90.00 £57.29 £64.42 £71.56 £78.70 £85.84 £92.97 21 June 2025 10 August 2025 29 September 2025 18 November 2025 07 January 2026

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Price levels: 6 different prices over 201 days

Description

Strategic Marketing Management (9th Edition) outlines the essentials of marketing theory and offers a structured approach to identifying, understanding, and solving marketing problems. This book presents a comprehensive framework for developing sound marketing strategies that guide business decisions involving product and service design, branding, pricing, sales promotion, communication, and distribution. The concepts, principles, and frameworks advanced in this book apply to a wide range of organizations, from startups to established enterprises, from packaged-goods manufacturers to value-added service providers, from nonprofit entities to for-profit corporations.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
01 January 2018
Listed Since
09 November 2017

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