£44.95

Cerebellum Press Strategic Marketing Management

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£44.95 £10.43 £17.96 £25.49 £33.03 £40.56 £48.09 22 February 2026 10 March 2026 26 March 2026 11 April 2026 28 April 2026

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Price levels: 8 different prices over 66 days

Description

Strategic Marketing Management (9th Edition) outlines the essentials of marketing theory and offers a structured approach to identifying, understanding, and solving marketing problems. This book presents a comprehensive framework for developing sound marketing strategies that guide business decisions involving product and service design, branding, pricing, sales promotion, communication, and distribution. The concepts, principles, and frameworks advanced in this book apply to a wide range of organizations, from startups to established enterprises, from packaged-goods manufacturers to value-added service providers, from nonprofit entities to for-profit corporations.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
01 January 2018
Listed Since
04 November 2017

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