Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↑ Price chart
when this has been cheap or pricey

↑ Forecast
where the price is heading next

↓ Statistics
all-time high & low, recent range

↑ Price alert
name your number, we'll email you

Price Distribution

Price distribution over 74 days • 1 price levels

Days at Price

Price Analysis

Most common price: £75 (74 days, 100.0%)

Price range: £75 - £75

Price levels: 1 different prices over 74 days

Description

Effective CRM Strategy is the engine that turns customer data into revenue growth, yet most organizations lack a clear, measurable path to achieve it. Without a disciplined approach, companies waste resources on fragmented campaigns, experience low customer retention, and cannot demonstrate the ROI of their relationship investments. The book delivers a structured Self-Assessment built on the RDMAICS framework - Recognize, Define, Measure, Analyze, Improve, Control, Sustain. Hundreds of targeted CRM Strategy questions are grouped under each criterion. Readers rate each item on a five-point scale, and the scores generate a radar-chart Scorecard that instantly reveals strengths and gaps across the entire CRM program. Even professionals with limited CRM experience can complete the assessment in a single workshop and walk away with a clear visual roadmap. Included Professional Toolkit (40-48 Practitioner Tools): All tools are generated fresh at the time of purchase to reflect the latest CRM best practices. The toolkit is organized into ten sections - Getting Started, Assessment and Planning, Models and Frameworks, Processes and Handoffs, Operations and Execution, Performance and KPIs, Quality and Compliance, Sustainment and Support, Advanced Topics, and Reference. It comprises more than twenty-eight Excel workbooks and sixteen PDF guides, each containing three sheets or sections: Instructions, Template, and Pro Tips with Common Mistakes. Highlights include maturity assessment matrices, gap-analysis worksheets, decision-making frameworks with scoring criteria, implementation roadmaps, stakeholder maps, process runbooks, KPI dashboard templates, risk matrices, audit checklists, quick-reference cards, and a library of ready-to-use deliverables tailored specifically to CRM Strategy. Every purchase grants Lifetime Updates. As CRM methodologies evolve, the author releases refreshed content and upgraded toolkit files at no additional cost, ensuring that buyers always have current guidance that aligns with emerging standards and industry trends. This guide is designed for CRM Leaders, Sales Operations Managers, and Business Analysts who must justify and improve customer relationship programs. For example, a Sales Operations Manager preparing a quarterly performance review can use the assessment to benchmark current processes, select the most relevant KPI templates, and present a data-driven improvement plan to senior leadership. Developed by The Art of Service, business process architects serving over one hundred thousand professionals across 160 countries since 2000. Every book and toolkit draws on twenty-five years of operational excellence research and a continuously updated knowledge base that spans hundreds of industry frameworks.

Product Specifications

Format: paperback
ASIN: 1867423952
Category: Books > Subjects > Business, Finance & Law > Management > Strategy
Domain: Amazon UK
Release Date: 04 November 2020
Listed Since: 05 November 2020

Barcode

No barcode data available

It has never been this cheap. We have no record of a lower price.

CRM Strategy A Complete Guide

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Managing High-Tech Services Using a CRM Strategy - Business Book

Practical Customer Success Management: A Best Practice Framework for Rapid Generation of Customer Success

Customer Relationship Management Systems Handbook - Auerbach

Customer Relationship Management: Concept, Strategy, and Tools (Springer Texts in Business and Economics)

Customer Relationship Management: Concept, Strategy, and Tools (Springer Texts in Business and Economics)

CRC Press CRM Guide for Small and Medium Enterprises

Customer Relationship Management: The Foundation of Contemporary Marketing Strategy

Customer Relationship Management: Concepts, Applications and Technologies

Routledge CRM Concepts, Applications and Technologies Textbook

Adoption and Implementation of AI in Customer Relationship Management (Advances in Marketing, Customer Relationship Management, and E-Services (AMCRMES))

Adoption and Implementation of AI in Customer Relationship Management

Strategic Customer Relationship Management in the Age of Social Media (Advances in Marketing, Customer Relationship Management, and E-Services)

Service Delivery A Complete Guide - 2021 Edition

Grundlagen des CRM: Strategie, Geschäftsprozesse und IT-Unterstützung

Strategic Customer Management: Integrating Relationship Marketing and CRM

Einsatz von Customer Relationship Management-Systemen: Bestimmungsgrößen, Ausprägungen und Erfolgsfaktoren (Kundenmanagement & Electronic Commerce)

Fundamentals of Customer-Focused Management: Competing through Service

Performance Measurement für das Customer Relationship Management: Controlling des IKT-basierten Kundenbeziehungsmanagements (Wirtschaftswissenschaften)

Customer Relationship Management: A Global Perspective

Customer Relationship Management: Perspectives from The Marketplace

Implementing SAP® CRM: The Guide for Business and Technology Managers

CRM Goes Digital: Design and Use of Digital Customer Interface in Marketing, Sales and Service (Management for Professionals)

Routledge Handbook of CRM - Customer Management Excellence

Customer Relationship Management (Legend in Marketing)

It has never been this cheap. We have no record of a lower price.

CRM Strategy A Complete Guide

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Managing High-Tech Services Using a CRM Strategy - Business Book

Practical Customer Success Management: A Best Practice Framework for Rapid Generation of Customer Success

Customer Relationship Management Systems Handbook - Auerbach

Customer Relationship Management: Concept, Strategy, and Tools (Springer Texts in Business and Economics)

Customer Relationship Management: Concept, Strategy, and Tools (Springer Texts in Business and Economics)

CRC Press CRM Guide for Small and Medium Enterprises

Customer Relationship Management: The Foundation of Contemporary Marketing Strategy

Customer Relationship Management: Concepts, Applications and Technologies

Routledge CRM Concepts, Applications and Technologies Textbook

Adoption and Implementation of AI in Customer Relationship Management (Advances in Marketing, Customer Relationship Management, and E-Services (AMCRMES))

Adoption and Implementation of AI in Customer Relationship Management

Strategic Customer Relationship Management in the Age of Social Media (Advances in Marketing, Customer Relationship Management, and E-Services)

Service Delivery A Complete Guide - 2021 Edition

Grundlagen des CRM: Strategie, Geschäftsprozesse und IT-Unterstützung

Strategic Customer Management: Integrating Relationship Marketing and CRM

Einsatz von Customer Relationship Management-Systemen: Bestimmungsgrößen, Ausprägungen und Erfolgsfaktoren (Kundenmanagement & Electronic Commerce)

Fundamentals of Customer-Focused Management: Competing through Service

Performance Measurement für das Customer Relationship Management: Controlling des IKT-basierten Kundenbeziehungsmanagements (Wirtschaftswissenschaften)

Customer Relationship Management: A Global Perspective

Customer Relationship Management: Perspectives from The Marketplace

Implementing SAP® CRM: The Guide for Business and Technology Managers

CRM Goes Digital: Design and Use of Digital Customer Interface in Marketing, Sales and Service (Management for Professionals)

Routledge Handbook of CRM - Customer Management Excellence

Customer Relationship Management (Legend in Marketing)