£47.99

Cross-Cultural Social Media Marketing: Bridging Across Cultural Differences (Emerald Points)

E-commerce

Price data last checked 24 day(s) ago - will refresh soon

View at Amazon

We'll watch every seller, every day. One email when your price arrives.

It has never been this cheap. We have no record of a lower price.

£48 today · cheaper than every other day in the last 3 months

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey

↓ Forecast
where the price is heading next

↓ Statistics
all-time high & low, recent range

↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 67 days · 67 data points (no recent data)

Historical

Generating forecast…

Price Distribution

Price distribution over 67 days • 1 price levels

Days at Price

Price Analysis

Most common price: £48 (67 days, 100.0%)

Price range: £48 - £48

Price levels: 1 different prices over 67 days

Description

To increase brand awareness, engagement and revenue, companies are acknowledging the importance of integrating social media marketing in their overall marketing strategy. Social media marketing complements a brand or company's current marketing strategy as it aids in amplifying a company's brand voice and presence. This book consists of a step-by-step guide in using social media successfully in an ever-growing consumer market, domestically and internationally. Marketers must be strategic in how they utilize these platforms by first understanding their consumers, while at the same time, meeting their business goals and objectives. Case studies on companies that use social media and advanced technologies to increase their brand awareness, engagement and conversion are discussed in this book. As businesses globalize, many marketers are struggling to establish a presence outside of the United States. Thus, this book also discusses the cultural differences in each country and how these differences matter when considering the usage of each of the social media platforms in certain countries. In this new work, digital marketing expert Emi Moriuchi educates business owners, marketing practitioners, students, as well as marketing researchers in understanding the usage of social media strategy . Containing both evergreen content as well as trending knowledge in the consumer market, this is a must-read for understanding social media marketing for domestic and international market.

Product Specifications

Format: hardcover
ASIN: 1838671765
Category: Books > Subjects > Business, Finance & Law > E-Commerce > E-commerce
Domain: Amazon UK
Release Date: 22 June 2021
Listed Since: 08 March 2021

Barcode

No barcode data available

Cross-Cultural Social Media Marketing: Bridging Across Cultural Differences (Emerald Points)

It has never been this cheap. We have no record of a lower price.

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Social Media Campaigns: Strategies for Public Relations and Marketing

Computer-Mediated Marketing Strategies: Social Media and Online Brand Communities (Advances in Marketing, Customer Relationship Management, and E-Services)

Effectiveness of Social Media Communication: An Empirical Analysis of Key Performance Drivers

Social Media and Interactive Communications: A service sector reflective on the challenges for practice and theory

Social Media Marketing for Business: Scaling an Integrated Social Media Strategy Across Your Organization

Social Media Research Methods

Social Marketing and Advertising in the Age of Social Media (New Horizons in Marketing series)

An Introduction to Social Media Marketing

An Introduction to Social Media Marketing

Social Media Marketing: A Strategic Approach

Advanced Methodologies and Technologies in Digital Marketing and Entrepreneurship (Advances in Marketing, Customer Relationship Management, and E-services)

Routledge - Social Media and Interactive Communications

Marketing: An Introduction

Leveraging Computer-Mediated Marketing Environments (Advances in Marketing, Customer Relationship Management, and E-services)

Competitive Social Media Marketing Strategies (Advances in Marketing, Customer Relationship Management, and E-Services)

Digital and Social Media Marketing: Emerging Applications and Theoretical Development (Advances in Theory and Practice of Emerging Markets)

Routledge Social Media: Communication, Sharing and Visibility

Managing Social Media Practices in the Digital Economy (Advances in Marketing, Customer Relationship Management)

Leveraging Computer-Mediated Marketing Environments - IGI Global

eMarketing: Digital Marketing Strategy International Student Edition

Social Media Marketing: A Strategic Approach

Social Media Marketing Workbook: How to Use Social Media for Business (2021 Teacher's Edition)

Social Media Analytics Strategy: Using Data to Optimize Business Performance

The Promise of Social Marketing: A Powerful Tool for Changing the World for Good