£145.00

Routledge Social Media: Communication, Sharing and Visibility

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Description

Explore the complex world of digital connection with Social Media: Communication, Sharing and Visibility by Routledge. This book examines how social media platforms allow millions of people to express creativity, build empathy, and find genuine human connection. It looks at how these tools facilitate communication and communion in a digital age. Beyond simple connection, Graham Meikle provides a deep look into the tensions inherent in modern platforms. The text investigates how these sites function as surveillance systems where users may become part of their own commercial exploitation. By analyzing platforms like Facebook, Twitter, Reddit, and YouTube, this work explores social media as both a massive industry and a central site for understanding modern social dynamics. This book is an accessible resource for anyone interested in the sociology of digital spaces. It offers a clear perspective on the dual nature of the internet: a place for personal expression and a landscape of commercial oversight. Perfect for students and readers interested in anthropology and sociology, it provides essential context for our digital lives.

Key Features

Examines the dual nature of social media as a tool for human connection and a system for commercial surveillance.

Provides an analysis of major platforms including Facebook, Twitter, Reddit, and YouTube.

Explores how users develop creativity and empathy through digital communication and sharing.

Investigates the tension between personal expression and the commercial exploitation of user data.

Offers an accessible look at social media as a massive global industry and a site for social change.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
02 March 2016
Listed Since
24 June 2015

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